Communication

BLACK MOTIV

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Hyundai Card
Affiliation	IDEA DO IT
Designer	YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English	The Black Motiv is a cooperative café that helps HyundaiCard’s retirees start their own business. The name Black Motiv means ‘Coffee(black) becomes impetus to them and inspires their life’. Therefore, each alphabet from the name of the brand are regarded as the elements of inspiration and placed them in geometric design. Each letter is designed to extend to a variety of patterns to inspire people.
Native	블랙모티브는 현대카드의 퇴직자들이 퇴직 후 창업을 할 수 있도록 돕는 협동조합형 카페입니다. 블랙모티브라는 이름에는 ‘커피(black)가 원동력이 되어 삶에 영감을 준다’라는 의미가 담겨있습니다. 따라서 우리는 'BLACK MOTIV'라는 브랜드 네임의 각 알파벳을 영감의 요소로 간주하고 도형화하여 배치하였습니다. 도형화된 각 글자들은 다양한 패턴으로 확장되어 사람들에게 영감을 전달하는 요소가 됩니다. 영감의 그래픽 도형들은 커피컵, 원두패키지, 시각홍보물, 인테리어등 각 어플리케이션과 공간에 자연스럽게 녹아들어 블랙모티브만의 정체성을 부여합니다.

1. in Space
   

   ZHONGNAN MANSION

2. in Space
   

   ESEN

3. in Industrial
   

   A PIECE OF FULL MOON

4. in Space
   

   MATSUMOTO COFFEE

5. in Industrial
   

   COAT+

6. in Industrial
   

   PILL PRESSER

7. in Space
   

   STATION NEO

8. in Industrial
   

   RE AIR

9. in Space
   

   AEICHI

10. in Space
    

    HOUSE IN MATSUSHIMA

11. in Industrial
    

    DROP OFF

12. in Industrial
    

    MPOW SAFETY EARMUFFS

13. in Space
    

    HONGXIN OFFICE

14. in Space
    

    39 Conduit Road

15. in Space
    

    COP THE PIEDMONT

16. in Industrial
    

    ELECTRIC MOTORCYCLE

17. in Space
    

    LA CASA DE CATHY

18. in Industrial
    

    HOUGYOKU

19. in Industrial
    

    NO HASSLE PACKAGING

20. in Communication
    

    XICANG MARKET

21. in Space
    

    H BLUE PLAYGROUND

22. in Space
    

    PERSONALIZED ABODE

23. in Industrial
    

    VIVIX S 1417N

24. in Industrial
    

    PARKING CONTROL PRODUCT

25. in Industrial
    

    LEAF

26. in Industrial
    

    HYANG

27. in Space
    

    RESTROOM IN MOUNTAIN

28. in Industrial
    

    45

29. in Space
    

    GREENLIGHT OF FOREST

30. in Industrial
    

    ACCOMPANYING GROWTH

31. in Communication
    

    UNREAD BOOKMARK

32. in Space
    

    ODAWARA NO ORIGAMI

33. in Industrial
    

    GREEN PLANTING FENCE

34. in Industrial
    

    TRISECTION

35. in Industrial
    

    FLOATING LIFE HAMMER

36. in Industrial
    

    RAY DRAW

37. in Space
    

    WINDOWS SE

38. in Industrial
    

    ACCURATE FIRE

39. in Industrial
    

    SHEL

40. in Industrial
    

    OMNIPOTENT TAPE

41. in Communication
    

    FAB LAB REBRANDING

42. in Space
    

    DUAL CONCEPTS

43. in Industrial
    

    JET BLUE

44. in Industrial
    

    LIGHT TUNNEL

45. in Space
    

    WHITE SOUL

46. in Space
    

    RADIUS

47. in Industrial
    

    GENIE HAND SHOWER

48. in Space
    

    THE KING STORY

49. in Industrial
    

    ANDONG SOJU PACKAGE

50. in Industrial
    

    STOOS

51. in Industrial
    

    BOTTLE FAN

52. in Communication
    

    SAME FRIENDS

53. in Industrial
    

    RACER

54. in Space
    

    ASAN SIGNAGE PROJECT

55. in Space
    

    SHOES OVEN

56. in Communication
    

    THE ORM

57. in Industrial
    

    F-72A

58. in Communication
    

    BLACK MOTIV

59. in Industrial
    

    LIGHTBODY01

60. in Industrial
    

    BRANCH DRYER

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