Communication

THE ORM

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kyowon
Affiliation	IDEA DO IT
Designer	YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English	THE ORM is a Life style brand which is founded by Kyowon Group. It sells consumer goods for all family members that can be used in their daily life such as cosmetics, health supplements, daily necessities and living care products. We have interpreted the name of band as “right” and “appreciate(valuable)”. By combining them its slogan can be “the value beyond RIGHT”. A graphic motif we have developed is that the one circle pops out from the other unified circles. It visualizes the action that people making their better and more right choice.
Native	더오름은 기업 ‘교원’의 라이프 스타일 브랜드로, 일상생활에 필요한 화장품, 생활용품, 건강기능 식품, 리빙케어 제품 등 가족 구성원 모두가 일상적으로 사용하는 소비재 상품을 판매합니다. 우리는 더오름이라는 브랜드이름을 ‘옮음’과 ‘가치’ 두 가지 의미로 해석하였습니다. 두 의미를 합쳐 ‘옳은 것 중에 더 옳은 선택.’ ‘옳음 그 이상의 가치’라는 슬로건으로 풀어냈습니다. 더 나은, 더 옳은 선택을 하는 모습을 시각적으로 보여주기 위해 통일된 다수의 동그라미 중 하나만 튀어오른 모습을 그래픽 모티브로 개발하였습니다. 그래픽모티브는 브랜드 아이덴티티를 명확히 인지될 수 있도록 로고 및 패키지에 통일되도록 적용하였습니다.
Website	http://www.creativedoit.com/portfolio/de...;part_idx=

1. in Space
   

   ZHONGNAN MANSION

2. in Space
   

   ESEN

3. in Industrial
   

   A PIECE OF FULL MOON

4. in Space
   

   MATSUMOTO COFFEE

5. in Industrial
   

   COAT+

6. in Industrial
   

   PILL PRESSER

7. in Space
   

   STATION NEO

8. in Industrial
   

   RE AIR

9. in Space
   

   AEICHI

10. in Space
    

    HOUSE IN MATSUSHIMA

11. in Industrial
    

    DROP OFF

12. in Industrial
    

    MPOW SAFETY EARMUFFS

13. in Space
    

    HONGXIN OFFICE

14. in Space
    

    39 Conduit Road

15. in Space
    

    COP THE PIEDMONT

16. in Industrial
    

    ELECTRIC MOTORCYCLE

17. in Space
    

    LA CASA DE CATHY

18. in Industrial
    

    HOUGYOKU

19. in Industrial
    

    NO HASSLE PACKAGING

20. in Communication
    

    XICANG MARKET

21. in Space
    

    H BLUE PLAYGROUND

22. in Space
    

    PERSONALIZED ABODE

23. in Industrial
    

    VIVIX S 1417N

24. in Industrial
    

    PARKING CONTROL PRODUCT

25. in Industrial
    

    LEAF

26. in Industrial
    

    HYANG

27. in Space
    

    RESTROOM IN MOUNTAIN

28. in Industrial
    

    45

29. in Space
    

    GREENLIGHT OF FOREST

30. in Industrial
    

    ACCOMPANYING GROWTH

31. in Communication
    

    UNREAD BOOKMARK

32. in Space
    

    ODAWARA NO ORIGAMI

33. in Industrial
    

    GREEN PLANTING FENCE

34. in Industrial
    

    TRISECTION

35. in Industrial
    

    FLOATING LIFE HAMMER

36. in Industrial
    

    RAY DRAW

37. in Space
    

    WINDOWS SE

38. in Industrial
    

    ACCURATE FIRE

39. in Industrial
    

    SHEL

40. in Industrial
    

    OMNIPOTENT TAPE

41. in Communication
    

    FAB LAB REBRANDING

42. in Space
    

    DUAL CONCEPTS

43. in Industrial
    

    JET BLUE

44. in Industrial
    

    LIGHT TUNNEL

45. in Space
    

    WHITE SOUL

46. in Space
    

    RADIUS

47. in Industrial
    

    GENIE HAND SHOWER

48. in Space
    

    THE KING STORY

49. in Industrial
    

    ANDONG SOJU PACKAGE

50. in Industrial
    

    STOOS

51. in Industrial
    

    BOTTLE FAN

52. in Communication
    

    SAME FRIENDS

53. in Industrial
    

    RACER

54. in Space
    

    ASAN SIGNAGE PROJECT

55. in Space
    

    SHOES OVEN

56. in Communication
    

    THE ORM

57. in Industrial
    

    F-72A

58. in Communication
    

    BLACK MOTIV

59. in Industrial
    

    LIGHTBODY01

60. in Industrial
    

    BRANCH DRYER

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