Communication

YUKBUNDANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Yukbundang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Yeongkeun Jeon
English	Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is based on the ‘Munjado’ which is a combination of letters and drawings among Korean traditional arts.
Native	육분당은 국내산 돼지, 한우고기 숯불구이 전문점으로, 다양한 고객층을 타겟으로 합니다. 육분당은 다양한 연령대의 고객들이 찾아옵니다. 따라서 나이에 상관없이 누구나 즐길 수 있는 브랜드를 만들기 위해 옛 향수를 불러 일으키면서도 새로운 느낌을 주는 공간을 만들고자 하였습니다. 브랜드 컨셉은 서양과 동양의 양식이 공존하는 한국 근대시대의 회관입니다. 서양의 모던 스타일의 공간과 동양의 병풍에 그려진 민화가 만나 형성된 독특한 분위기를 브랜드에 표현하고자 하였습니다. 로고타입은 한국의 전통 미술중 글자와 그림을 하나로 합친 그림인 ‘문자도’에서 착안하였습니다. 서양의 모던과 동양의 민화가 만나 익숙하지만 새로움을 느끼게 합니다.

1. in Industrial
   

   THE WORLD RESCUE

2. in Industrial
   

   ROLLERLIMB

3. in Industrial
   

   TWIST CUBE

4. in Industrial
   

   SEED

5. in Industrial
   

   HARD DISK DRIVE

6. in Industrial
   

   CLAMP BASKET

7. in Industrial
   

   QIMINI TEMPO

8. in Industrial
   

   HWIM COLLECTION

9. in Industrial
   

   EASYSET CONCEALED

10. in Industrial
    

    SLIM SMART WASHER 3

11. in Space
    

    SKYNET

12. in Space
    

    TANYUE MANSION

13. in Space
    

    GLASS STAGE

14. in Industrial
    

    EASY WAVE

15. in Industrial
    

    QIBLA

16. in Industrial
    

    SAFFRON

17. in Industrial
    

    POLYCON SMART HEALTH

18. in Communication
    

    GIANNA AND AUDREY

19. in Communication
    

    HANSON

20. in Communication
    

    BARYORANG

21. in Communication
    

    YUKBUNDANG

22. in Communication
    

    SAFETY LINE

23. in Communication
    

    ANJI ARO

24. in Industrial
    

    REFLECTION CIRCLES

25. in Space
    

    FREEWALL

26. in Communication
    

    WEB

27. in Industrial
    

    ETIQUETTE SOAP

28. in Space
    

    NEW AMERICAN STYLE

29. in Space
    

    PRIMONA BRAND DESIGN

30. in Industrial
    

    QUADRANT

31. in Industrial
    

    SWIRL

32. in Industrial
    

    ASHA

33. in Industrial
    

    ARC ORBIT DESK LAMP

34. in Industrial
    

    FUNCTIONAL FAUCET

35. in Industrial
    

    PARKING PRODUCT IBOT

36. in Communication
    

    KANG SEONG EUN

37. in Space
    

    LOUNGE GRANDEUR

38. in Space
    

    L MATRIX HOUSE

39. in Space
    

    BROKEN SHELL PROGRAM

40. in Space
    

    INDIGO TRANQUILITY

41. in Space
    

    CITY VANITY SET

42. in Space
    

    TIMES OCEAN

Designed by sketchbooks.co.kr / sketchbook5 board skin