Communication

ELEMENT MYSTIC

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Affiliation	BIGPICTURE Interactive
Designer	SUYOUNG KIM
English	Element Mystic is an eSports gaming team discovering and fostering promising young players to reach the top of the world. ‘Element’ refers to the four positions of FPS game, such as Tank, Support, Offense, and Flex, while ‘Mystic’ refers to the mysteriously outstanding performance of “rookie” players. The combination of the two words exhibits the boundless potential of the team. We design branding with omnidirectionality as the core motif, symbolizing boundless expandability. Through we define and visualize the directional nature of Element Mystic’s brand design, and convey to content consumers our unique branding value.
Native	엘리먼트미스틱은 세계 정상에 오를 유망주를 발굴하고 육성하는 e스포츠 게이밍 팀입니다. 우리는 엘리먼트미스틱의 브랜드 디자인의 방향성을 정의 및 시각화하고, 우리의 고유한 브랜드 가치를 소비자에게 전달합니다. 엘리먼트 미스틱은 프로게임팀의 새로운 팬덤 문화를 선도하고자 합니다. 20-30대 여성과 남성을 타깃으로 단순히 대회에서 경기하는 프로게이머의 이미지를 넘어서 같이 호흡할 수 있는 생명력 있는 우상으로 인식될 수 있도록 합니다. 로고시스템뿐만 아니라 매니지먼트에 활용되는 이벤트행사, MD상품, OAP 등의 다양한 애플리케이션으로 제공함으로써 새로운 브랜드 경험을 제시합니다. 'Element'는 탱크, 지원, 공격, 플렉스 등 FPS 게임의 4가지 포지션을 담당하는 선수들을 의미하며, 'Mystic'은 각각의 신인 “루키”가 모여 이루어내는 신비로운 퍼포먼스라는 의미가 결합되어 엘리먼트미스틱만의 무한한 가능성을 나타냅니다. 우리는 무한 확장 가능성을 상징하는 전방위를 디자인 모티브로 하여, 각각의 요소가 4개의 방향으로 전방위적으로 뻗어나가는 영향력을 표현합니다.
Website	www.bigpi.co

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