Industrial

Encounter.Reflection

Extra Form

Country	Chinese Taipei
Year	2020
Award	GOLD WINNER
Client	SHdesign
Affiliation	SHdesign
Designer	CHOU YI LING
English	The coming together of this century-old building, full of urban history, and a century-old camera brand was meant to be. The once-prosperous old building later fell into decline, but with this reunion, it is showing its exuberant vitality.As time progresses unceasingly, the century-old building has witnessed the development of the city, and now it is helping users and visitors of the space rediscover the fun and joy of life.
Native	蘊藏城市歷史的百年老宅與百年相機品牌相遇，彷彿命中注定。曾經繁華似錦，也曾沒落凋零的老屋，因為這場久別重逢的相遇，展現旺盛的生命力。「百年品牌+百年老屋」是設計師最初始的概念發想，如同樹木成長至少需十年，人才培育則是百年大計，一個品牌的樹立，同樣需要長時間的醞釀，因此設計師從天花板封存於壓克力的種子燈開始，至茁壯成長為大量運用於空間中的木材，乃至於一樓凝聚視覺焦點，將長達五米的台灣杉木一分為二，打造獨一無二的相機展示平台，象徵著企業精神的同時，也緊扣著用時間醞釀空間與品牌的主軸。而壓克力種子燈與台灣杉木除了是具有精神意義的表象外，也作為現場產品試用時，對焦與微距拍攝測試的對象。老屋優美的建築以及帶有歷史質感的原貌，透過相稱的沉穩色調與木建材包裹，帶來相得益彰的效果。仿舊鐵件招牌，覆蓋於舊招牌之上，絲毫不破壞原始風貌。一樓層層堆疊的弧形天花板，與相機觀景窗的框景及景深效果相呼應，讓人領略空間與品牌的巧妙連結。兩側展示區立面，延續長屋盡頭鏡像反射效果，讓空間縱向、橫向均得以延伸。空間立面刻意裸露一段舊牆，用歷史建材述說老屋動人的故事，旁邊則以職人手工塗刷特殊塗料的質樸自然材質相呼應。街屋層次分明的三進格局，利用空間盡頭圓鏡，結合穿透式設計，讓人感受直指核心的衝擊，同時呼應相機鏡頭與底片鏡像反射的奧妙。通往中庭的門，則復刻老屋既有窗稜圖騰，彰顯深具識別性的重複語彙。中庭重整的庭園，則是為老屋引光，讓城市旅人親近自然，舒放身心的最佳場域。

1. in Industrial
   

   Dust Respirator Mask

2. in Industrial
   

   Seoul City bicycle

3. in Communication
   

   Coreintive Corporate Identity

4. in Industrial
   

   Icy Speaker

5. in Space
   

   brutalist architecture

6. in Communication
   

   KSCF Branding & VI

7. in Communication
   

   DATAMONOLITH_AI Data Sculpture

8. in Communication
   

   sosori

9. in Space
   

   Sunhyangjung

10. in Industrial
    

    Mobile Stream

11. in Space
    

    NAVIGATOR

12. in Communication
    

    PRESS

13. in Space
    

    Anti-Gravity

14. in Space
    

    No. 9 Rhapsody

15. in Communication
    

    Pineapple cake Packaging

16. in Space
    

    OWSPACE BOOKSTORE

17. in Communication
    

    NICHIGEI &BAUHAUS

18. in Space
    

    House in Shiraiwa

19. in Industrial
    

    Multi Faceted Tent

20. in Space
    

    Cumulus

21. in Communication
    

    CookieRun Typeface

22. in Communication
    

    Dongchon Charcoal Garden

23. in Communication
    

    CHANNEL A NETWORK BRANDING

24. in Industrial
    

    SILLYMANN KIDS JUMONY 300ml

25. in Communication
    

    HODRMEN Brand Design

26. in Communication
    

    Fresheasy

27. in Communication
    

    Piggy bank

28. in Industrial
    

    RC-41

29. in Industrial
    

    Safety helper

30. in Space
    

    CLAYARCH GIMHAE MUSEUM

31. in Communication
    

    DW Impactamin Typeface Design

32. in Industrial
    

    Encounter.Reflection

33. in Industrial
    

    AP-1019D & AP-0119

34. in Space
    

    The Pine Life Hall, Xi’an

35. in Space
    

    AX-Athlete Office

36. in Industrial
    

    Aqua POWER

37. in Space
    

    ASH beauty salon

38. in Communication
    

    Seotun Saram UXUI Design

39. in Communication
    

    Coreintive Corporate Website

40. in Communication
    

    The Legend of Cheung PO Tasi 2

41. in Industrial
    

    LUMINDEX 5 LED Headlight

42. in Space
    

    Cutting Space

43. in Space
    

    703 Magic Apartment

44. in Space
    

    Love Tea

45. in Communication
    

    Jeju Liquor Branding

46. in Communication
    

    Murderous Virus

47. in Industrial
    

    Flexibly Forklift

48. in Industrial
    

    AutoMarker

49. in Communication
    

    DATAGATE

50. in Space
    

    Longfor Mansion Guangzhou

51. in Industrial
    

    Triangular Connectivity Series

52. in Space
    

    TEXTILE

53. in Space
    

    CIRCLE

54. in Industrial
    

    Mojito dining table

55. in Industrial
    

    防堵地漏 (Combat the floor drain)

56. in Communication
    

    Context to Type

57. in Industrial
    

    Axglo XE 1

58. in Communication
    

    ELEMENT MYSTIC

59. in Space
    

    WAKABACHO WHARF

60. in Communication
    

    PLAN M

Designed by sketchbooks.co.kr / sketchbook5 board skin