Communication

Mask Campaign project

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Asan city hall Cheonan city hall
Affiliation	SMVD
Designer	JANG HUN JONG, JONG WHAN WOO, HYEONG SU PARK, MIN HYEOK JANG, DA SOL CHAE
English	After Covid-19, quarrels and arguments caused by not wearing a mask have become a hot topic. To solve this problem, we conducted a mask campaign that considers everyone's safety, focusing on public transportation that everyone uses. The way to prevent the spread of COVID-19 andminimize damage is to wear a mask properly. in terms of a visual point of view, it is a creative that can form a “visual consensus” for citizens, away from the general format that was difficult to attract public attention, using keyword to “the best of vaccine is a mask” we’ll make more attend to the wearing mask of citizens
Native	코로나 19 확산 이후, 마스크 미착용으로 인해 발생하는 다툼이나 실랑이가 화두가 되고 있습니다. 이를 해결하기 위해 모두가 이용하는 대중교통을 중심으로 모두의 안전을 생각한 마스크 캠페인을 진행하였습니다. 코로나 19의 확산을 막고 피해를 최소화하는 해법은 마스크의 올바른 착용입니다. 이를 시민들에게 현 위기 속 작은 희망의 메시지로 전달하고자 합니다. 시각적인 면에서 대중의 관심을 끌기 어려웠던 일반 형식에서 벗어나 시민들에게 시각적 공감대를 형성할 수 있는 크리에이티브로 주변에서 쉽게 볼 수 있는 매체에 마스크를 접목하여 공감대와 친밀감을 높여 제작하였습니다. ‘최고의 백신은 마스크입니다.’라는 문구를 통해 시민들에게 마스크 착용을 독려했습니다.
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