Industrial

TO TOYAMA

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	Toyama Prefecture
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Asada Maya
English	This is the branding of "TO TOYAMA", a local product shop that collects Toyama products. Under the theme of "City and Toyama People and Toyama Things and Toyama", we aimed to be a place where you can know all about the city, people who live in Toyama, and what you make.We created a logo mark with the theme of "Yui" so that good encounters with the city, people, and things of Toyama can be created through the shop. With the motif of a single string, we hope that the store will expand its interests and enjoyment by connecting with various things.
Native	「普段使い」と「上質」が交差する富山の食・観光・文化のアンテナショップ「ととやま」のブランディングをしました。「ととやま」では、富山全域にわたる物産・酒・水・くすり・工芸が一同に約1,800品目が店内にならびます。「街と富山 人と富山 物と富山」をコンセプトに、富山にある街、住む人、つくる物のすべてを知ることができる場として日常生活に密着し富山の情報や魅力を発信していきます。お店を通じて富山の街・人・物との良い出会いが生まれるように、「結」をテーマとしロゴマークを制作しました。一本の紐をモチーフに、様々なものとつながる事で、興味や楽しさがどんどん拡張していくようなお店になればという願いを込めています。
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