Communication

Suofeiya Group Design Center VI

Extra Form
Country	China
Year	2021
Award	WINNER
Client	SUOFEIYA HOME COLLECTION CO
Affiliation	Employment
Designer	Xiaoke Huang, Junli Huang, Zijie Li
English	"Using pictures to read and words to convey meaning" is the core of the designer's design concept for this project. The logo graphic foundation is taken from the first letter of each word “Suofeiya Group Design Center ” , and the icon is redesigned with "S", "G", "D" and "C" and combined into the Chinese character "设"（design）. The combination of Chinese and English culture symbolizes the global and international design vision of Ssuofeiy Group Design Center, and it visually conveys the core business of the organization. In order to conform to the corporate philosophy of "design leading the world" of the Suofeiya brand.
Native	中国的汉字经过6000多年的时间洗礼，从象形甲骨文演变成当今的简化字，“象形”的视觉定义了汉字的图形基础。 “以图识字，以字传意”是设计师对此项目的设计理念核心。Logo图形基础取自索菲亚设计中心英文Suofeiya Design Group Center的每个单词首字母，以“S”“G”“D”“C”重新设计组合成中文“设”字的图标。基本几何形状组成的徽标代表了设计的多样性和无限的可能性。中英文化相互结合，象征着索菲亚设计中心全球国际化的设计视野，同时视觉上直观传递了设计中心的核心业务。契合索菲亚品牌“设计引领全球”的企业理念。本设计中心主要任务在于用设计为消费者创造简约高级奢华的生活体验。设计范围包括：家居设计、室内设计、生活用品设计等等。本套VI用黑色代表专业，金黄色代表本品牌奢侈的定位，向消费者传递索菲亚“创新可靠”“专业高效”的品牌核心价值观.
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