Communication

GYNOBETACARE

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Mundipharma Korea Ltd
Affiliation	DIN
Designer	Mundipharma Korea Ltd, DIN, LeeYeon, SaramSaram
English	“Have you ever taken a look at your y zone?” For the confidence and health of Korean women, a feminine cleanser brand GYNO-BETACARE® has held a design campaign, ‘FIND ME, I LOVE ME’ With a message that says ‘loving my body starts from knowing myself’,GYNO-BETACARE® had an art collaboration with a female artist Lee Yeon, a Youtuber with the highest number of subscribers among Korean drawing Youtube channels. By comparing ‘journey to discover myself’ to y zone and expressing it as illustrations, it is intended to make the vulva care that may feel a bit troublesome familiar.
Native	"나의 y존을 본 적이 있나요?" 대한민국 여성의 80%는 자신의 y존을 본 적이 없을 정도로 y존 케어에 대한 인식이 부족한 상황입니다. 자신의 건강을 위해 y존 긍정적 인식과 케어는 꼭 필요하지만 경직된 사회 편견 속 y존 메시지를 소리 내지 못했던 문제가 있었습니다. 대한민국 여성의 당당함과 건강을 위해 여성청결제 브랜드 지노베타케어®가 디자인 캠페인 'FIND ME, I LOVE ME' 를 진행했습니다. 여성청결제 지노베타케어®와 자신의 y존을 직접 볼 수 있는 y존 거울, pH테스터기, y존 종이접기로 구성된 스페셜에디션을 제작하고 내 몸 사랑의 첫 시작은 자신을 잘 아는 것부터 시작한다는 메시지로 대한민국 드로잉 최대 유튜버 여성 작가 이연과 아트 콜라보를 진행하였습니다. '나를 발견하는 여정'을 여성의 y존에 빗대어 일러스트를 표현하며 어렵게 느껴질 수 있는 외음부 관리를 친숙하게 느낄 수 있도록 의도하였습니다.
Website	www.gynobetacare.co.kr
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin