Communication

Branding Concept of Tadao Ando Art Museum

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	Sejong University
Designer	Kim MinJi
English	Artist museum branding for architect Ando Tadao. Ando Tadao is an architect who impresses his emotional and warm architecture, the architecture that conveys the feeling of living in nature, and the modest refinement and modernity rather than the complexity and splendor. Ando Tadao's works, work features and styles, symbols, feelings, and moods were expressed in typography poster and brand identity. Through the poster exhibition representing him, you can feel 'Ando Tadao' completely and you can see that Ando Tadao itself is a brand identity.
Native	건축가 안도 다다오에 대한 아티스트 뮤지엄 브랜딩 컨셉을 제안합니다. 안도 다다오는 그만의 감성적이고 따뜻한 건축물, 자연이 살아 숨 쉬는 느낌이 전해지는 건축, 복잡함과 화려함보다는 절제된 세련됨, 모던함으로 감동을 주는 건축가입니다. 안도 다다오의 작품, 작업 특징 및 스타일, 상징, 느낌, 분위기 등을 타이포그래피 포스터로 표현하였고 브랜드 아이덴티티화 했습니다. 그를 나타내는 포스터를 중심으로 진행되는 건축전시회 뮤지엄을 통해 안도 타다오를 온전히 느낄 수 있으며 안도 다다오 그 자체가 브랜드 아이덴티티임을 알 수 있을 것입니다.
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