Communication

Suofeiya Mid-autumn Gift Box

Extra Form
Country	China
Year	2021
Award	GOLD WINNER
Client	SUOFEIYA HOME COLLECTION CO
Affiliation	Employment
Designer	Xiaoke Huang, Junli Huang, Linghua Li, Yingbo Pan, Xiaoli Zhou
English	"Home" as the creative theme, and illustrations show the contrast between ancient and modern. Osmanthus fragrans, tide water, and moon watching are all essential elements in Chinese Mid-Autumn Festival culture. Turn on the built-in light and combine with the included rope and pole,the three-dimensional picture can become an lantern. It extends the life cycle of moon cake packaging and is more environmentally friendly. The cover of the 6 boxes put together is a picture of "the tide rises with the moon rises", it also contains the meaning of "there is a family to reunite". Putting together can make a complete picture.
Native	这个礼盒包装设计主题在中国文化中，从古至今，月圆中秋夜一直是与家人共度的团圆佳节。我们围绕家，以插画的方式展现古今对比。桂花、潮水、赏月都是中国中秋文化中不可少的元素。这个礼盒分为4个部分。一个具有观赏性的多层立体画、贺卡与支架、月饼盒子，还有承载以上内容的礼盒。礼盒打开后，是立体剪纸创建的内嵌场景立体画。画展现中秋文化元素。立体画后面内置磁铁，可以拆卸下来作独立的装饰，开启内藏的灯光配合附赠的绳子和杆子，立体画能成为抽提的灯笼。延续了月饼包装的生命周期，更环保。 6个盒子的封面拼在一起是一幅“潮涨月升”的画面，同时也有“有家才有团圆”的寓意，拼在一起才能是一幅完整的画面。立体画由多层精致镂空的剪纸，隐藏的灯光带和电池组成，制作工艺复杂精巧。
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