Communication

Sogno Brand Identity Design

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	named
Designer	Youngno Yoon
English	It became known as its signature style, inspired by nature and expressed in a completely different way from other designer brands. However, with the changes of the times, such as the growth of latecomers, indiscriminate copying, and changes in t he market, the brands also recognized the need for progress, which led to the brand identity renewal as part of creating a positive brand image. Through this renewal, the goal is to build a foundation for SOGNO’s various groups of customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run.
Native	2007년 시작한 소그노는 고도의 기술이 요구되는 자연 질감 세공법을 과감히 적용한 독자적인 디자인을 선보이며 이름을 알렸습니다. 이는 다른 디자이너 브랜드와 완전히 다른 형태로 자연에서 영감을 얻고 표현해내는 ‘소그노’만의 색깔이 있는 것으로 유명합니다. 하지만 후발 브랜드들의 성장과 무분별한 카피, 시장의 변화 등 시대의 변화에 발맞춰 브랜드도 함께 진화의 필요성을 인식하고, 긍정적인 브랜드 분위기 조성의 목적으로 Brand Identity Renewal 작업을 진행하였습니다. 이번 리뉴얼을 통해 소그노를 찾은 다양한 계층의 고객들이 좋은 경험을 얻을 수 있게, 그리고 장기적으로 지속할 수 있고 보다 신뢰받는 브랜드로 진화 할 수 있는 토대를 구축하는 것이 목표입니다.
Positive Comments

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

Designed by sketchbooks.co.kr / sketchbook5 board skin