Communication

Sogno Brand Identity Design

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	named
Designer	Youngno Yoon
English	It became known as its signature style, inspired by nature and expressed in a completely different way from other designer brands. However, with the changes of the times, such as the growth of latecomers, indiscriminate copying, and changes in t he market, the brands also recognized the need for progress, which led to the brand identity renewal as part of creating a positive brand image. Through this renewal, the goal is to build a foundation for SOGNO’s various groups of customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run.
Native	2007년 시작한 소그노는 고도의 기술이 요구되는 자연 질감 세공법을 과감히 적용한 독자적인 디자인을 선보이며 이름을 알렸습니다. 이는 다른 디자이너 브랜드와 완전히 다른 형태로 자연에서 영감을 얻고 표현해내는 ‘소그노’만의 색깔이 있는 것으로 유명합니다. 하지만 후발 브랜드들의 성장과 무분별한 카피, 시장의 변화 등 시대의 변화에 발맞춰 브랜드도 함께 진화의 필요성을 인식하고, 긍정적인 브랜드 분위기 조성의 목적으로 Brand Identity Renewal 작업을 진행하였습니다. 이번 리뉴얼을 통해 소그노를 찾은 다양한 계층의 고객들이 좋은 경험을 얻을 수 있게, 그리고 장기적으로 지속할 수 있고 보다 신뢰받는 브랜드로 진화 할 수 있는 토대를 구축하는 것이 목표입니다.
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