Communication

PAF 1-day hair tint

Extra Form

Country	Japan
Year	2022
Award	WINNER
Client	Kao Corporation
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Asada Maya
English	"PAF 1-day hair tint" is a hair coloring agent that can apply a point color to the hair simply by sandwiching the hair bundle with a sheet and sliding it, and it is a product that you can easily color the part you want to apply. In a package that expresses the charm of this product that youth can enjoy special and extraordinary moments such as live music and Halloween costumes, the wave frame reflecting the feeling of rising feeling was developed as the main of the graphic, and the advertisement campaign The display expresses the excitement of actually using the timing.
Native	「PAF 1-day hair tint」は、シートで毛束を挟み滑らすだけで、髪の毛にポイントカラーを塗布することができる毛髪着色料で、簡単に付けたい部分を着色することができる商品です。好みやシーンに合わせて選べる全5色のバリエーションで展開されています。音楽ライブやハロウィンの仮装など、若者が特別で非日常な瞬間をより楽しめる本商品の魅力を表現したパッケージでは、気持ちの高まりをイメージしたウェーブのフレームをグラフィックのメインにして展開されており、広告キャンペーン・ディスプレイでは、お出かけ前の準備をしているシーンを切り取り、実際に使っているタイミングのワクワクした気持ちを表現しています。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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