Communication

PAF 1-day hair tint

Extra Form

Country	Japan
Year	2022
Award	WINNER
Client	Kao Corporation
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Asada Maya
English	"PAF 1-day hair tint" is a hair coloring agent that can apply a point color to the hair simply by sandwiching the hair bundle with a sheet and sliding it, and it is a product that you can easily color the part you want to apply. In a package that expresses the charm of this product that youth can enjoy special and extraordinary moments such as live music and Halloween costumes, the wave frame reflecting the feeling of rising feeling was developed as the main of the graphic, and the advertisement campaign The display expresses the excitement of actually using the timing.
Native	「PAF 1-day hair tint」は、シートで毛束を挟み滑らすだけで、髪の毛にポイントカラーを塗布することができる毛髪着色料で、簡単に付けたい部分を着色することができる商品です。好みやシーンに合わせて選べる全5色のバリエーションで展開されています。音楽ライブやハロウィンの仮装など、若者が特別で非日常な瞬間をより楽しめる本商品の魅力を表現したパッケージでは、気持ちの高まりをイメージしたウェーブのフレームをグラフィックのメインにして展開されており、広告キャンペーン・ディスプレイでは、お出かけ前の準備をしているシーンを切り取り、実際に使っているタイミングのワクワクした気持ちを表現しています。
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