Communication

PUPPICK

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	Sejong University
Designer	Seonghyeon Kwon, Minyoung Roh
English	Just as people have different tastes in food, companion dogs also have different tastes. However, if a pet is food provided by dog owners, it is hard to choose food that suits its taste. Many dog owners have tried dozens of times to find food suitable for their companion dogs. PUPPICK is a compound word for Puppy and Pick that provides a small amount of feed package to find a feed that fits the dog's tastes.
Native	사람들도 각자 음식 취향이 있듯이 반려견들 에게도 저마다 다른 취향이 있다. 그러나 보호자가 주는 음식을 섭취하는 반려견은 직접 취향에 맞는 사료를 고르는 것이 쉽지 않다. 많은 애견인들은 강아지에게 맞는 사료를 찾기 위해 수십번의 시도를 하기도 한다. puppick은 puppy와 pick의 합성어로, 강아지의 취향에 맞는 사료를 찾을 수 있도록 소량의 사료 패키지를 제공한다. 또 내 강아지의 건강상태에 맞는 재료를 선택해야하기 때문에 재료를 직관적으로 파악할 수 있게 색으로 분류하여 직관적이면서도 친근하게 다가갈 수 있도록 했다. 그리고 로고를 구성하는 그래픽 요소들을 패턴화하여 일반적으로 강아지의 실사 사진이 쓰이는 동물 사료의 고정관념을 탈피하고자 의도하였다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

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    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

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    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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