Communication

PUPPICK

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	Sejong University
Designer	Seonghyeon Kwon, Minyoung Roh
English	Just as people have different tastes in food, companion dogs also have different tastes. However, if a pet is food provided by dog owners, it is hard to choose food that suits its taste. Many dog owners have tried dozens of times to find food suitable for their companion dogs. PUPPICK is a compound word for Puppy and Pick that provides a small amount of feed package to find a feed that fits the dog's tastes.
Native	사람들도 각자 음식 취향이 있듯이 반려견들 에게도 저마다 다른 취향이 있다. 그러나 보호자가 주는 음식을 섭취하는 반려견은 직접 취향에 맞는 사료를 고르는 것이 쉽지 않다. 많은 애견인들은 강아지에게 맞는 사료를 찾기 위해 수십번의 시도를 하기도 한다. puppick은 puppy와 pick의 합성어로, 강아지의 취향에 맞는 사료를 찾을 수 있도록 소량의 사료 패키지를 제공한다. 또 내 강아지의 건강상태에 맞는 재료를 선택해야하기 때문에 재료를 직관적으로 파악할 수 있게 색으로 분류하여 직관적이면서도 친근하게 다가갈 수 있도록 했다. 그리고 로고를 구성하는 그래픽 요소들을 패턴화하여 일반적으로 강아지의 실사 사진이 쓰이는 동물 사료의 고정관념을 탈피하고자 의도하였다.
Positive Comments

1. in Communication
   

   Exile

2. in Communication
   

   MPU Drama Club and Drama Night Visual Design

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Arttab

7. in Communication
   

   Xitst

8. in Communication
   

   Origami Letter

9. in Communication
   

   invitros

10. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

11. in Communication
    

    CMCC Smart student ID

12. in Communication
    

    Emotion Cloud

13. in Communication
    

    Neuraderm brand design

14. in Communication
    

    TEAZEN Kombucha

15. in Communication
    

    Condoms with a sex board game

16. in Communication
    

    The Pola and the Lightning Dinosaur Series

17. in Communication
    

    Chansol Korean Medicine Brand Identity Design

18. in Communication
    

    Hokuriku Kawara Branding

19. in Communication
    

    Metaverse NFT Project Hon

20. in Communication
    

    2nd Taiwan Film Festival in Toronto

21. in Communication
    

    Babeldream cafe brand identity renewal design

22. in Communication
    

    Asan Korea First Hot Spring City

23. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

24. in Communication
    

    Power Energy Systems Visualization Platform

25. in Communication
    

    Uterus examiner

26. in Communication
    

    Manmool

27. in Communication
    

    Ofmom Formulamate

28. in Communication
    

    IOC of Tongji Hospital

29. in Communication
    

    ANBD Tokyo Exhibition 2023

30. in Communication
    

    hashi

31. in Communication
    

    RADEN

32. in Communication
    

    Genetic Linkage

33. in Communication
    

    The Beauty of Taiwan Nature Tableware Set

34. in Communication
    

    TailsPark

Designed by sketchbooks.co.kr / sketchbook5 board skin