Communication

Friends Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Seongeun Jo
English	'프렌즈'는 2030 청춘들의 리얼한 일상과, 친구를 만나는 새로운 방법을 제시하는 채널A 관찰 예능 프로그램으로 2021년 2월 방송될 예정입니다. 풋풋한 청춘들의 삶과 우정을 발랄하고 유쾌한 비주얼 룩으로 구현하고자 원색의 컬러, 웃는 입모양을 연상시키는 반원의 형상을 로고에 사용하였습니다. 세 개의 원이 나란히 붙어있는 듯한 형태의 비주얼 모티프는 프로그램에서 주요하게 사용되는 뽑기 기계의 캡슐을 형상화하였습니다. 로고에 사용된 블랙 컬러는 타이포의 원색 컬러를 강조하고 차별화된 비주얼 룩을 확립하고자 하였습니다. 이러한 비주얼 모티프는 다양한 컬러의 면과 선의 형태로 여러 애플리케이션에 활용되어 사용자가 콘텐츠의 비주얼 아이덴티티를 명확히 인지하도록 합니다.
Native	'Friends' is scheduled to be broadcast in February 2021 as a Channel A observation entertainment show that presents a new way of meeting friends and the real-life of 2030 youth. To realize the life and friendship of youth with a characterful visual look, we applied the primary and black colors of typography and used the shape of a semicircle reminiscent of a smiling mouth in the logo. The shape of the logo, which looks like three circles are attached side by side, embodies the capsule of a random picker used in the show. This visual motif is utilized in several applications in the form of sides and lines of various colors.
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