Communication

Jiangmen Culture and Tourism Brand Logo

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Jiangmen culture tourism radio television and Sports Bureau
Affiliation	Jiangmen culture and tourism
Designer	Yin Li, Di Tang, Grace Xu, Mingwei Zhou
English	Jiangmen is considered as hometown of overseas Chinese. In order to attract overseas Chinese, local government requested a new logo for culture and tourism sector. The shape of logo integrates features of a traditional Chinese Character Men which means gate, and structure of memorial archway. Memorial archway is an architectural located in many entrances of Chinese villages. It is also symbol of Chinatown. The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. These elements were replaceable while shape is unchangeable, make this design sustainable and flexible.
Native	被誉为中国侨都的江门，为吸引海外华侨游客，江门市文广旅体局谋划江门文旅品牌建设，并提出需要一个可以高度凝练概括江门文旅资源的品牌标识。在品牌LOGO上，团队选用了汉字的‘门’作为设计基础，彰显江门中国第一侨乡的门户概念，并参考了白沙祠以及海外中国城与唐人街的各种牌楼，这一座座牌楼，不仅仅代表中国的江门，还代表华人华侨的乡愁，看到牌楼，就让人想起自己的血脉，想起了自己的宗祠，以及田园风光中，竖立着各式牌楼的村口街头。门里的特征，融入了非遗传统文化符号、自然风光、建筑文化、美食文化等江门五邑各地的多种招牌元素，这众多景点和人文特色有机结合在一起，远观为门，近看处处有景点，五邑精彩，共聚一门。这种方式允许替换元素，使之开放、灵活而可持续，突破了LOGO的地域和时间局限。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

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    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

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    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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