Communication

Litemove Rebranding

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Litemove Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	Litemove is a company that designs and manufactures LED lights for the global bicycle industry. With the expansion of the brand’s overseas market, it has become necessary to establish an international and systematic brand image. Litemove's visual image focuses on conveying a sense of science and technology, injecting vitality into this young and vibrant brand. The bright blue line, like the high efficiency bicycle headlight product of Litemove, cuts through the night with a strong light beam, and provides a 100% reliable lighting for the rider. It not only reflects upon its product performance, but also a sense of technology and modernity.
Native	Litemove是一家为全球自行车行业设计和制造LED灯的公司，在德国和台湾地区均设有销售、市场和服务机构。其团队在汽车行业利用了数十年的光学、电子和机械工程方面的国际经验，以创建世界一流的产品。随着品牌海外市场的扩张，建立一套国际化系统化的品牌形象成为了品牌发展的必要条件。Litemove的视觉形象着重传达科技感，品牌色彩系统的主色选择了黑色与蓝色，亮眼的蓝色点缀在大面积的黑色中，视觉上带来富有科技感的体验，辅助色使用了2021年的流行色极致灰与明亮黄，为这个年轻朝气的品牌注入活力。高明度的蓝色线条，如同Litemove高效光学透镜的前灯产品，以强力的光束划破黑夜，为骑行者提供100％可靠的照明，既是对产品性能的呼应，也传递出现代明快的科技感。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin