Communication

Litemove Rebranding

Extra Form
Country	China
Year	2022
Award	WINNER
Client	Litemove Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	Litemove is a company that designs and manufactures LED lights for the global bicycle industry. With the expansion of the brand’s overseas market, it has become necessary to establish an international and systematic brand image. Litemove's visual image focuses on conveying a sense of science and technology, injecting vitality into this young and vibrant brand. The bright blue line, like the high efficiency bicycle headlight product of Litemove, cuts through the night with a strong light beam, and provides a 100% reliable lighting for the rider. It not only reflects upon its product performance, but also a sense of technology and modernity.
Native	Litemove是一家为全球自行车行业设计和制造LED灯的公司，在德国和台湾地区均设有销售、市场和服务机构。其团队在汽车行业利用了数十年的光学、电子和机械工程方面的国际经验，以创建世界一流的产品。随着品牌海外市场的扩张，建立一套国际化系统化的品牌形象成为了品牌发展的必要条件。Litemove的视觉形象着重传达科技感，品牌色彩系统的主色选择了黑色与蓝色，亮眼的蓝色点缀在大面积的黑色中，视觉上带来富有科技感的体验，辅助色使用了2021年的流行色极致灰与明亮黄，为这个年轻朝气的品牌注入活力。高明度的蓝色线条，如同Litemove高效光学透镜的前灯产品，以强力的光束划破黑夜，为骑行者提供100％可靠的照明，既是对产品性能的呼应，也传递出现代明快的科技感。
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