Communication

FunPlus 10th anniversary gift box

Extra Form

Country	China
Year	2022
Award	WINNER
Client	FunPlus
Affiliation	ALINE STUDIO
Designer	Codexy
English	The four pieces of cement represent the gate of the huge stone, and the cross channel in the middle is similar to the Chinese character "ten", reflecting the time node of the tenth anniversary. The book opens with warm ink that changes color when the paper is touched, more than 10 kinds of special paper are selected to show the details of each game. Around the brass plate monument, three pictures are depicted, which represent the spirit of struggle and exploration of FunPlus. A detachable dotted cross line is designed on the home page of each chapter to reveal the symbolic elements in the corresponding games.
Native	选用了大地纸张制作外盒，模仿泥土，外盒表面压印FunPlus品牌色橙色十周年图形，揭开外盒，就可以看到四块方形水泥，如同泥土尘封的建筑。 四块水泥代表巨石之门，中间的十字形通道与汉字「十」形似，体现十周年的时间节点。 画册开篇使用温感油墨，当手触摸画纸时产生色彩变化，开启FunPlus的十周年仪式，以此传达品牌「让世界更有趣」的理念。 经过多次实验，选用合适重量和色彩的黄铜板做一座纪念碑，使用户既能感受十年积淀的份量，同时没有过重的负担。 黄铜板四周以插画的形式刻画了开疆拓土、壮志凌云、乘风破浪三幅画面，代表着FunPlus的拼搏和探索精神。 内页挑选了10种以上的特种纸张，通过在颜色、材质和质感上的区分，表现各个游戏的细节特点。 画册中加入了互动体验，在每个章节首页设计了可撕开的十字形虚线，揭开可以看到相应游戏中的象征性元素，通过这种仪式感将每个游戏的内核传达给用户。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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