Communication

MEDIFOAM

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Mundipharma Korea Ltd
Affiliation	DIN
Designer	Mundipharma Korea Ltd, DIN, PATHFINDER, HaYoung Lim
English	<MEDIFOAM brand> is Korea’s representative brand for dressing wounds With a motif of ‘easy and fast wound healing’ and intuitively delivering product functionality We planned a design renewal project. The bold side splitting the diagonal line and color combination that has not been tried in an allied product Is Medifoam’s own new design identity It signifies the brand’s unique function of easy and quick detachable dressing for the wounded area. The simple and strong design line allows you to find the product even in critical conditions. Moreover, it’s designed scientifically to understand the complicated dressing structure at a glance.
Native	<메디폼 브랜드 라인>은 대한민국 대표 상처용 드레싱 브랜드로서 '쉽고 빠른 상처 회복'을 모티브로 제품 기능성을 직관적으로 전달할 수 있는 디자인 리뉴얼 프로젝트를 기획하였습니다. 대각선의 과감한 면 분할과 동종 제품에서 시도하지 않았던 컬러 조합은 메디폼만의 새로운 디자인 아이덴티티로 상처 부위에 쉽고 빠르게 탈부착할 수 있는 브랜드만의 드레싱 기능을 상징합니다. 심플하고 강한 디자인 라인으로 상처의 위급 상황에서도 제품을 쉽게 찾을 수 있도록 유도하는 것이 목적이며 또한 복잡한 드레싱 구조를 한 눈에 이해할 수 있도록 과학적으로 디자인하여 제품의 기능과 신뢰성을 효과적으로 전달합니다.
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