Communication

The Iron Squad Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Channel A
Affiliation	CHANNEL A BNC
Designer	Gyul Han, Yumi Park, Miri Kim, Singyu Kim, Sumin Kim
English	The Iron Squad, broadcast on Channel A (a comprehensive programming channel in the Republic of Korea), is a military survival program in which members from the elite special forces fight for honor on behalf of each unit. This project aims to increase the value and scalability of content by setting up its unique visual identity. Visual branding for The Iron Squad was derived from a logo that expresses the strong image of solid steel material and the shape of a shield that symbolizes the military. The shield symbolizes four members that cooperate to make a squad and the four main qualities of a soldier.
Native	대한민국 종합편성채널 채널A에서 방송하는 강철부대는 최정예 특수부대 출신 대원들이 각 부대를 대표하여 명예를 걸고 대결하는 밀리터리 서바이벌 프로그램입니다. 본 프로젝트는 강철부대만의 독특한 비주얼 브랜딩을 설정하여 콘텐츠의 가치와 확장성의 제고를 목적으로 합니다. 강철부대의 비주얼 브랜딩은 군을 상징하는 방패 형상 심벌과 강인한 이미지를 상징하는 강철 재질 로고타이프에서 파생됩니다. 방패 심벌은 네 개의 분절된 조각으로 이루어져 있으며, 이는 4명의 대원이 협력하여 하나의 부대를 형성하고, 군인으로서 지녀야 할 네 가지 핵심 가치가 하나로 결합하여 완전무결한 방패를 이룬다는 것을 의미합니다.
Website	www.channela-bnc.com
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