Communication

Best Authorized Dissemblers

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sejong University
Designer	Eun a Jeong
English	<Best Authorized Dissemblers> is an award designed to vote for bad people in society and make them feel insulted. It openly condemns the wicked and provides a venue for the ordinary who do not have a voice to share their views on corruption. Using a visual metaphor called a fly egg, the award shows behaviors of parasitism on others for one's own benefit and the creation of continuous corruption. Strengthening the density of fly eggs shows the depth of social corruption through the pattern complexity. This award assumes a corrupt person as a pest called a fly, and the person selected as the worst is given a fly-swatter-shaped trophy for shame.
Native	<부정부패 어워드>는 악인을 선정하여 이들로 하여금 모욕감을 느끼도록 기획된 어워드입니다. 자신의 지위를 악용하는 사람들을 공개적으로 규탄하고, 발언권이 없는 소시민들에게는 부패에 대해 견해를 나누는 장을 마련하도록 하였습니다. 스스로의 이익을 위해 다른 이에게 기생하며 또 다른 부패를 끊임없이 만들어 내는 것을 비유하려 파리-파리알이라는 시각적 메타포를 사용하였습니다. 파리가 번식하고 파리가 알을 낳음으로써 부패 현상을 가속화시키는 것을 부패의 재생산이라고 정의하였습니다. 파리알이 꼬여서 형성된 촘촘한 알의 형태로 만든 로고를 중심으로 그래픽을 전개하였습니다. 파리알을 패턴화하여 부패가 진행될수록 파리알이 커지면서 차오르는 형태로 변하는 내용의 그래픽을 담아 사회 부패 현상의 심화를 나타내었습니다. 이 어워드에서는 부패한 사람을 파리라는 해충으로 상정하는데, 가장 나쁜 인물로 뽑힌 사람에게는 파리를 잡을때 쓰는 파리채 모양의 트로피가 주어진다는 특징이 있습니다.
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