Communication

PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SMVD PANCOMCOMMUNICATION
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways. It will present a traditional Koreanhahoetal mask that is different from the original and launch a differentiated and Koreanized paper house launch campaign will be held.
Native	'우리의 목표는 세상에 없는 돈이다.' 2022년 6월 대한민국, 하회탈을 뒤집어쓴 강도단이 서울을 비롯한 한국을 대표할 수 있는 전국 곳곳에 출몰하여 시민들의 호기심을 불러 일으킨다. 많은 사람들이 이동하며 오가는, 지하철 바닥 래핑, 맨홀 래핑, 건물 외각 맵핑쇼 등 각종 엠비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티 정체성을 노출시켜, 차별성있는 아이덴티티를 제시할 수 있다. 또한 기존 원작의 살바도르 가면과는 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화 된 종이의 집 런칭 캠페인을 진행한다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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