Communication

Absolut Lab

Extra Form
Country China
Year 2023
Award WINNER
Affiliation Moneys Studio
Designer Qixin Li, Joyce Dong, Yue Qian, Tingyu Chen, Xueer Xiao
English ABSOLUT is guided by the concept of "Borderless", bringing the first experience center “ABSOLUT LAB” in China. In order to echo the spiritual core "infinity" of the brand, the logo was create based on ABSOLUT bottle’s shape with 8 main visuals. The inspiration of main visuals comes from the visual characteristics of logo rotation, combined with the brand's dazzling visual expression, elements are extracted from the constituent factors of ABSOLUT, a colored dazzling world is formed by twisting, staggering, rotating and deforming, showing the openness and infinite possibilities of the diversified connection between ABSOLUT and the world.
Native 来自瑞典的国际知名品牌ABSOLUT绝对伏特加,以“无界”概念为引,带来位于中国上海的全国首家体验中心“绝对无界实验室”ABSOLUT LAB.项目旨在展示品牌百余年来的积淀和品牌形象,打造跨越界限、空间束缚、领域边界的具象空间单元,将无限超越的品牌精神传达给中国消费者。为了呼应ABSOLUT品牌最重要的精神内核“无限”,在传统ABSOLUT LOGO基础上,利用百年的经典瓶型的轮廓塑造节奏音浪的回响,层层环绕孕育无限之感,ABSOLUT以无限探索精神鼓励更多的年轻人加入,同时回旋的节奏奏响了更多的可能性,回响的空间有种塞伯朋克的未来科幻感,贴合ABSOLUT LAB 更年轻化潮流感的属性,我们本次为ABSOLUT 定制的主视觉以「回归童真」为主题,设计出8个实验性主视觉. 「回归童真」的灵感来源于logo旋转的视觉特点,结合品牌张扬炫目的视觉表达,从ABSOLUT 的构成因子中提取出自然元素,通过扭曲错落旋转变形,构成一个缤纷炫目的花花世界,表现出ABSOLUT 与世界多元连接的开放性和无限可能性。主视觉沿用在整个空间中,为空间赋予了无限延伸的视觉张力和趣味性.
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. EYEV

  2. Ridiculous Car Crashing New Media Art

  3. THE WEE THINGS

  4. Hand in hand family fruit

  5. HWARANG

  6. RunnaB

  7. Read The City Symposium

  8. Wingk app for the visually impaired

  9. distancE Cafe Brand Identity Design

  10. Tmall Autocare Tuning Center

  11. heen Pinkme Blueme

  12. IROIRO Eco Friendly Natural Life SOAP BAR

  13. Absolut Lab

  14. Korea Dessert Samlip Yakgwa and Samlip Manju

  15. Theiere

  16. Brand Design for LUHA SHOP

  17. COCON

  18. KHASTO Brand Identity

  19. Scott fabric deodorizers packaging

  20. Smart Home Network Wall Pad HNF I8240

  21. WATER APP

  22. Intelligent Wind Turbine Prediction System

  23. Smart Irrigation Agriculture Platform

  24. Packing for CHJ Jewellery products

  25. ANANTI Journey

  26. PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

  27. THE Craving

  28. Premium makgeolli Weorabi

  29. GENG TIAN

  30. WARNING

  31. MYCRO BAY

  32. Artisans of Korea

  33. build up

  34. 2and4

  35. ZERO Brand Identity

  36. Lan Ya Bai Yun

  37. Ding Ding HK Tramways Board Game

  38. YUEXIANG LAKE JING MARKETING CENTER

  39. Soundcore A Lin Online Concert

  40. The Grand Footless Horse Festival BI

  41. 365 days Taiwanese Foods Calendar

  42. KOREA GOHEUNG YUZA WINE limited edition

  43. YUM

  44. Best Authorized Dissemblers

  45. Strawfree packaging series

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5