Communication

Absolut Lab

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Moneys Studio
Designer	Qixin Li, Joyce Dong, Yue Qian, Tingyu Chen, Xueer Xiao
English	ABSOLUT is guided by the concept of "Borderless", bringing the first experience center “ABSOLUT LAB” in China. In order to echo the spiritual core "infinity" of the brand, the logo was create based on ABSOLUT bottle’s shape with 8 main visuals. The inspiration of main visuals comes from the visual characteristics of logo rotation, combined with the brand's dazzling visual expression, elements are extracted from the constituent factors of ABSOLUT, a colored dazzling world is formed by twisting, staggering, rotating and deforming, showing the openness and infinite possibilities of the diversified connection between ABSOLUT and the world.
Native	来自瑞典的国际知名品牌ABSOLUT绝对伏特加，以“无界”概念为引，带来位于中国上海的全国首家体验中心“绝对无界实验室”ABSOLUT LAB.项目旨在展示品牌百余年来的积淀和品牌形象，打造跨越界限、空间束缚、领域边界的具象空间单元，将无限超越的品牌精神传达给中国消费者。为了呼应ABSOLUT品牌最重要的精神内核“无限”，在传统ABSOLUT LOGO基础上，利用百年的经典瓶型的轮廓塑造节奏音浪的回响，层层环绕孕育无限之感，ABSOLUT以无限探索精神鼓励更多的年轻人加入，同时回旋的节奏奏响了更多的可能性，回响的空间有种塞伯朋克的未来科幻感，贴合ABSOLUT LAB 更年轻化潮流感的属性，我们本次为ABSOLUT 定制的主视觉以「回归童真」为主题，设计出8个实验性主视觉. 「回归童真」的灵感来源于logo旋转的视觉特点，结合品牌张扬炫目的视觉表达，从ABSOLUT 的构成因子中提取出自然元素，通过扭曲错落旋转变形，构成一个缤纷炫目的花花世界，表现出ABSOLUT 与世界多元连接的开放性和无限可能性。主视觉沿用在整个空间中，为空间赋予了无限延伸的视觉张力和趣味性.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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