Extra Form
Country China
Year 2023
Award WINNER
Client Tmall Autocare Tuning Center
Affiliation Hangzhou Tmall Chezhan Technology Co., Ltd.
Designer Xie Yanguang, Yu Jie
English The visual identity design of Tuning Center primarily takes into account brand recognition in offline environments. Meanwhile, brand identity will be ensured by keeping Tmall Autocare's Chinese wordmark as its core. At the same time, we have designed a unique framework representing the Tuning Center’s commitment to a superior car driving experience, through the refinement of the driving route, the shape of the front glass, and the outline of the parent brand symbol. The framework as the brand symbol permits limitless freedom of design, facilitating more.
Native 改装中心作为天猫养车高端子品牌,改装中心品牌形象塑造挑战在于和天猫养车品牌形象的兼容,即凸显天猫养车品牌认知,又保证改装中心的个性。因此,在品牌形象上统一性、关联性尤为重要,应该一眼就能认出改装中心是天猫养车的一项新服务;同时让品牌能够快速、灵活地运用在复杂性自由空间中。 全新的改装中心品牌形象设计,主要考虑了线下环境的使用识别性。继承天猫养车中文字标为核心、以确保品牌固有较高的识别价值;从新定义设计的改装中心字体系列与徽标,增添了速度、激情、力量的形态特征,使其充分体现改装中心的专属性,这些形态倾斜角度与天猫养车中文字标保持一致关联;色彩上天猫养车红色的使用将更为谨慎,黑色及深灰色系的大量引用以适应线下环境,保留品牌血统的同时为其增添纯粹、格调的专业品质感。同时,我们通过对车辆行驶路线、前挡玻璃造型、母品牌符号轮廓的提炼,得到了一个闭合的识别路径框架,象征着改装中心致力于更优越的汽车行驶体验,程式化的品牌识别框架在设计上提供了充分的自由度,突出文字标志、保证品牌各元素相互协调的同时带来更加高效的识别,可以作为视觉框架或链接元素,满足品牌在不同场景中的灵活使用创造一致和显著的品牌视觉体验。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5