Communication

TOLOKAH Brand Design

Extra Form
Country Chinese Taipei
Year 2023
Award WINNER
Client TOLOKAH
Affiliation Process Group
Designer Xinhong Yeh, Jules Li, Hsingyi Ko, Estela lin Yiru Huang, Kaiching Liu Angel Yang
English TOLOKAH is a height-enhancing teaching system specially designed for teenagers and adults to help people establish a basic understanding of physical and psychological science and help people return to their original status of development. To solve the problem of TOLOKAH's lack of differentiation in the market, we designed the brand identity with an organic structure to continuously improve the kinetic energy, conveying that TOLOKAH not only increases the height of customers but also expands the breadth of the mind. Visually, the relaxed image of the jumping characters is highlighted, expressing the feeling that is close to people's hearts.
Native TOLOKAH是專為青少年與成年人打造的增高教學系統,協助人們建立對於身體與心理科學的基礎認知,幫助人們回歸發育初衷。我們為解決妥樂高在市場的差異化問題,識別上為TOLOKAH創造了不斷提升動能的有機結構,傳達TOLOKAH 不僅增長顧客身高,更拓展心靈的廣度,在身心靈全面提升下,最終開創無限可能。視覺上運用了人物跳躍的輕鬆形象,藉由貼近人心和親和的形象,拉近與消費者的距離。 TOLOKAH的品牌形象在上市後,獲得正面的迴響,同時與消費者溝通上更為簡單與快速,減少解釋服務內容的時間。以往通常要花上很多的時間與消費者溝通增長的好處與療效,現在透過動態識別與人物圖像的組合,展現「身心靈成長」、「向上增高」的第一印象,這樣的良好願景也和消費者產生共鳴,增加對品牌的認同度。 在亞洲市場上,增高品牌的第一印象常給人陌生感,甚至會有詐騙、不真實的認知,為了扭轉大家認為長高的諮詢過程是一個見不得人或害羞的事情,TOLOKAH品牌在設計上,以EMPOWER YOUR HIGHEST為訴求,創造一個安全、舒適的溝通環境。我們回歸人類內在渴望,以輕鬆的視覺展現身心靈提升的層次,介紹增高訓練,包括呈現專業醫療團隊和訓練過程的情境,為品牌加注更多穩固與信任的能量。
Website www.process-group.com
Positive Comments
Board Pagination ‹ Prev 1 Next ›
/ 1
  1. Smart Washer Manual Bidet

  2. Aero Lite Wall Hung Shower Toilet

  3. MINIX The Flender Food Waste Disposer

  4. SLICK MAT CUSHION

  5. TOMARIGI

  6. THE LINE

  7. DURI donut portable baby potty

  8. S7

  9. JEISYS MEDICAL DENSITY

  10. DURI Portable Urinal

  11. PRO Feeding Series

  12. Candle Go

  13. GITD

  14. Birdhouse Toothpick Box

  15. Aircraft deicing equipment

  16. REall

  17. EZVIZ RE4 Plus Robot Vacuum and Mop Combo

  18. EZVIZ EP3x Pro Battery Powered Video Doorbell

  19. China Mobile RAX3000Me WiFi6 Router

  20. GROHE Pure RO System

  21. RainClick Combing Hand Shower

  22. kyu cloth

  23. MESH PAN

  24. SYNOPEX CRRT Hemodialysis Medical System

  25. LOOP

  26. Dream Shine Taoyuan Air Base Facilities

  27. HOTATA Ultra Thin and Embedded Clothes Dryer

  28. Enbio S Steam Autoclave

  29. JEISYS MEDICAL DLiv

  30. ZFA Growth Ring Cosmetic Packaging

  31. Min FX

  32. Card cloud computer EC BA02

  33. Smart video device P2V

  34. kyu daypack

  35. CA002 series

  36. UP DOWN GRILL

  37. Durable Soundproof Timber Door

  38. PIEZO Physical Complex Therapy Device System

  39. Assemble Leg Orthosis

  40. Dewy

  41. TAPERED STOOL

  42. Q Switch Nd YAG

Board Pagination ‹ Prev 1 Next ›
/ 1

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5