Communication

Metaverse NFT Project Hon

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	WooriRiwoo Corp.
Affiliation	27watt Co., Ltd.
Designer	Kim sun weong, Go tae ho, pinokoelse, MINJIYOO, seozaan
English	The spiritual realm Intangible, space-time transcendence, and the realm of art is the connection between the soul and the body. For an artist, 'hon' is an identity and art is a projection of the soul. This connection evolves with each change. In NFT, Metaverse, the artist is not attributed to the body of reality, but is given a new appearance in which his "inspiration" is projected. This idea can be expressed in design. The worldview is expressed in the most creative design and digital visual design, so that many people can love Korean motifs. This idea was first tried in the world.
Native	정신적인 영역. 무형. 시공간 초월성. 예술의 영역은 혼과 육체를 연결하는 일이다. 예술가에게 ‘혼'이란 정체성이며 예술은 혼의 투영이다. 이 연결은 각자의 변화를 거듭하여 진화한다. NFT, 메타버스에서 예술가는 현실의 육체에 귀속되지 않고, 자신의 "영감"이 투영된 새로운 외형을 부여 받는다. 이런 아이디어가 디자인으로 표현될 수 있도록 하였음. 세계관은 가장 창조적인 디자인이자 디지털 시각 디자인으로 표현되어 많은 사람들이 한국적인 모티브를 애정할 수 있도록 고려하였음. 이런 아이디어는 세계에서 첫 시도되었다. 이 프로젝트에 사용된 거대한 세계관 스토리가 각 팀별 개별적인 콘셉을 가지도록 하였다. 이 팀들은 개별적인 창의성을 바탕으로 구성되었는데 이는 다음과 같다. 1. 동양적인 세계관을 가지며 젊고 새로운 창조 2. 무속적, 종교적인 느낌을 없앤 트랜디한 포지션 3. 공연 및 퍼포먼스에 활용 가능한 콘텐츠 디렉션 4. 프로젝트 개인 별 표현될 수 있는 독창적인 비쥬얼리티 이러한 구성은 우리가 이 프로젝트의 골격을 다듬는데 고려한 부분이다. 그리고 그 부분을 모두 해결하고 완성하였다.
Website	27watt.com
Positive Comments
Judging Comments	This project's innovative approach to blending the spiritual realm with digital artistry in the NFT and Metaverse spaces earned high praise for its creativity and pioneering spirit. By transcending traditional physical attributions and projecting the artist's inspiration into new digital forms, it successfully captures the essence of Korean motifs in a contemporary medium, making it widely appreciated for its unique contribution to digital and cultural art.

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