Communication

Arttab

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Arttab Corp.
Affiliation	Design Astrein and BALA Corp.
Designer	Doeun Kang, Gyeongseo Min, Jonggeon Won, Eojin Park
English	Recently, the cosmetics industry has faced various issues related to environmental pollution. In particular, everyone is paying attention to the problem of environmental pollution caused by waste cosmetics that are difficult to recycle, and ARTAB companies are creating services to make waste cosmetics into paint products through upcycling, art culture activities with various artists, and to promote the importance of environmental preservation and sustainable value consumption through various art education.
Native	최근 화장품 업계는 환경 오염 문제와 관련하여 여러 가지 이슈에 직면해오고 있습니다. 특히 재활용이 어려운 폐화장품으로 인한 환경오염에 대한 문제를 모두가 주목하고 있으며, 아트텝(ARTTAB)기업은 이러한 사회적 문제해결을 위해 업사이클링을 통한 폐화장품을 물감제품으로 만들고 다양한 아티스트들과의 미술문화활동 및 다양한 미술교육을 통해 환경보존의 중요성 널리 알리고 지속가능한 가치소비를 할 수 있도록 서비스를 만들어내고 있습니다. 이에 본 브랜딩 프로젝트는 환경을 생각하는 기업으로써 지금보다 더 나은세상과, 더 많은 소비자와 함께 가치소비를 실현해나가고, 기업이 가진 차별화된 브랜드 경험을 전달할 수 있는 브랜드를 재정립 하게 되었습니다.
Website	https://www.design-ast.com/
Positive Comments
Judging Comments	ARTAB's initiative to convert waste cosmetics into paint through upcycling, coupled with collaborations with artists and art education, has been highly praised for addressing environmental pollution in the cosmetics industry. This innovative approach not only promotes sustainability but also raises awareness about the importance of preserving the environment and consuming values sustainably. The project has been recognized for its creative solution to a pressing environmental issue, blending art culture with environmental responsibility.

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