Communication

361 degree kids Jump Rope Limited Packaging

Extra Form
Country	China
Year	2024
Award	WINNER
Client	361 degree kids Co., Ltd.
Affiliation	Shanghai Kuyekuye Technology Co., Ltd.
Designer	Xusong WANG
English	Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. It takes the shape of a triangle, representing one corner of the five-pointed star on the Chinese national flag, using traditional Chinese red and yellow, and allowing shoes, clothes, and accessories to be laid flat inside the packaging box to reducing the size of the box. “Jump Chinese Style”Written in Chinese Calligraphy.
Native	设计采用了中国元素：国旗、中国建筑、书法和成语，并抽象出”门“、”鲤鱼“、”跳”、“水”等元素，有毛笔字书写”跳出中国范“，整体采用红色和黄色。设计灵感来至于中国的成语典故：鲤鱼跳龙门。鲤鱼又称”跳鱼“，通过不断努力、尝试和失败，才能跳过龙门，变成为真龙，这同样代表着体育精神，克服困难，最终取得优异的成绩，希望运动健儿在赛场上取得傲人的成绩，并且能推广跳绳这项运动。鞋盒采用三角形外型，不仅是因为它是中国国旗上五角星的一角、和更好的展现鞋上”CHINA"的文字，同时我们还考虑跳绳鞋本身的特点，脚背较高。当鞋可以平放，并把衣服折叠放在鞋盒中，可以大大减少整体的体积和省去衣服的包装，加上环保材质的选择，让礼盒更加的环保。
Positive Comments
Judging Comments	This design was lauded for its innovative fusion of traditional Chinese motifs with modern packaging, offering both cultural depth and practical utility.