LEGACY BEYOND ASIA - Niigata Kameda Distillery

Niigata Kameda Distillery

Communication

Area

Japan

Year

2024

Award

GOLD WINNER

Affiliation

Frame

Designer

Ryuta Ishikawa

English

Two distinctive distillation apparatuses, symbolizing the essence of the distillery, were combined to create the Chinese character "亀" (turtle), representing a specific location. This design reflects a dedication to local whiskey production, conveying a strong sense of commitment and passion. To showcase the identity of Japanese whiskey, an original logo in Chinese characters was crafted. The stamp, akin to the creator's signature, adds a unique touch and communicates the maker's philosophy. The design, featuring a bold logo and brand name, is kept simple yet uses carefully chosen materials to make a memorable impression.

Native

日本酒の産地として知られる新潟県。そこに生まれた新たな試み。それは日本酒の産地から発信されるジャパニーズウイスキーブランド。日本酒を思わせるような漢字のロゴを開発することで、そんな土地のイメージを発信できないかと考えた。蒸留所の象徴とも言える2つの蒸留器。そのシルエットを重ねることで地名の漢字「亀」を表現し、地産のウイスキーへのこだわりや思いを表現しました。ジャパニーズウイスキーのイメージを発信するため、漢字のロゴタイプをオリジナルで作成。作者の署名ともいえる判子をアクセントに添え、作りてのポリシーも表現。強いロゴとブランドネームを印象づけるため、ツールはシンプルでありながらこだわった素材でデザインを展開しました。

Judging Comments

Niigata Kameda Distillery, designed by Ryuta Ishikawa, was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its symbolic integration of distillation apparatuses to create the Chinese character "亀" (turtle), reflecting a deep commitment to local whiskey production. The jury was impressed by the design's ability to convey the identity of Japanese whiskey through an original logo and a creator's stamp, combining simplicity with distinctive materials to leave a lasting impression.

Positive Comments

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