Shuiyue Dongtian

Extra Form
Country China
Year 2024
Affiliation Fengxing Jiudao
Designer Jie Chen
English The "Shuiyue Dongtian" is a top tier "limited edition product" of Party A; Visualize the product growth environment scene based on the product name as the main concept; The overall craftsmanship and lacquered box material express the high-end value and scarcity of the product, while also reflecting the scarcity of a cup of good tea that can be encountered, ensuring differentiation from similar products in the market (after using the product, it can also be used as a storage box or decoration);
Native 本产品(水月洞天)甲方定位顶级”限量品“; 创作思路 -1:将传统“水月洞天”哲理与现代设计理念相结合,深入挖掘与呈现产品背后的文化内涵和哲学意味; -2:以“水月洞天”品名为主体概念,将产品生长环境场景视觉化,月亮时隐时现,飞鸟穿梭”等多维度视觉联想;画面借以“月光流淌,岩洞浮现”表达光的律动,呈现“空寂”“幽静”“神秘”后的“别有洞天”感观; -3:借以“镂空”工艺及不同层次上“烫金”工艺予以点缀“绿色光”“金色光”,在神秘中视觉保持灵动感;多重拆封体验形成层层叠进“光的流动”的同时借以纸张“异形切割“工艺呈现山峰重叠错落增添消费者的互动乐趣, -4:通体漆盒材质表达产品的高端贵重与稀缺性,同时体现一杯好茶可遇不可求的稀缺感,确保与市场同类产品的差异化(使用完产品后亦可作为储存盒或装饰品);
Positive Comments
Judging Comments "Shuiyue Dongtian" designed by Jie Chen of Fengxing Jiudao, received the 'Grand Prize' at the Asia Design Prize 2024 for its masterful representation of the product's growth environment, capturing the essence of its name perfectly. The jury was particularly impressed by the meticulous craftsmanship and the use of lacquered box materials, which elevate the product's luxury appeal while highlighting its uniqueness and rarity. The design's ability to differentiate the product in the market and its versatility as a storage box or decorative piece after use, showcases a sophisticated approach to product presentation and sustainability.
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. TAFALONG Visual Design

  2. Welcome Bank Walking Visual Identity Design

  3. Golden Brushstrokes on Azure

  4. NYGDESIGN Identity Rebrand

  5. DREAM CANVAS STUDIO Visual Branding

  6. hohe Gyeongju Pool Villa Branding

  7. POSTECH Changeup Ground Leaflet

  8. Shuiyue Dongtian


  10. Hifive

  11. Utsuroi

  12. Change is the Only Difference Textile Series

  13. CRACK

  14. KYC Brand eXperience Design

  15. Sustainable Regeneration Consciousness

  16. Dear Earth

  17. YOYO

  18. Vocal Island

  19. FIZZ

  20. Nature Tea Syrup Bottle and Packaging Design

  21. Christmas Light Fantasia

  22. SUM Air Brand Identity Design

  23. WATER 2 App And Charger Display

  24. Banana paper projects Ashi

  25. Niigata Kameda Distillery

  26. MUTSRUM the beauty of Najeon Chilgi in Korea

  27. Berklee College of Music

  28. Hosil

  29. Infant Snap


  31. Exlicon MX A drawing tool without boundaries

  32. lalaif

  33. NILTO

  34. Ding OS Collaborative Computing OS

  35. Shroom

  36. Columbia New character IKKI

  37. Sine AI


  39. After

  40. Heineken Talk Label

  41. Eco Friendly Dolmen

  42. Suwon Hwaseong branding project

  43. BEAM Light Pollution Data Visualization

  44. EDUKOCCA Brand eXperience Design

  45. Artiant Hub Branding Design

  46. VRIN 3D

  47. 361 degree kids Jump Rope Limited Packaging

  48. Plu packaging design

  49. BEVERCITY brand design

  50. CREATIVIA Metaverse Platform

  51. PulseHeal

  52. Braille Emoji Design

  53. Columbia WAPPEN of 12 moutains in Seoul

  54. NEXERA

  55. KISANGCHEONG Alter Weather

  56. Growlin

  57. SPLASH

  58. Creative packaging design of red wine

  59. Cuppy bird

  60. Touring Torch

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by / sketchbook5 board skin

나눔글꼴 설치 안내

이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5