Communication

KANG SEONG EUN

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kang Seong Eun Crispy Wafers
Affiliation	uniqdesignlab
Designer	Kyurag Lee
English	Kang Seong Eun Crispy Wafers is a brand that makes Korean confectionery through traditional methods of organic ingredients and 100% Korean wheat. The emblem was designed using unique Korean wooden rice cake pattern and Oriental painting's stamping, in order to emphasize the excellence of material, the dot pattern which means the element and the ingredient icons were developed. By the limit the use of photos, images and colours to minimize the cost and maximize the image of the gift wrapping while using flexible and repeated logotypes, emblems and patterns. It was able to enhance the performance and utilization.
Native	강성은명과는 유기농 재료와 한국산 밀로 전통적인 방법을 통해 한국식 과자를 만드는 브랜드이다. 기존의 브랜드 로고는 타 브랜드와의 차별성이 약하여, 브랜드 리뉴얼을 통해 한국 특유의 떡살과 동양의 낙관 등을 이용하여 엠블럼을 제작하였으며, 재료의 우수성을 강조하기 위해, 원소를 의미하는 도트 패턴과 도트를 활용한 원재료 아이콘을 디자인하였다. 최소한의 비용으로 최대한의 효과를 내기 위해, 사진과 이미지의 사용을 제한하고, 색상은 최소한으로 사용하면서, 로고타입과 엠블럼, 패턴 등을 다양하고 플렉서블하게 적용하여 선물 포장의 가치와 이미지를 극대화하는 동시에, 브랜드의 적용성과 활용성을 높힐 수 있었다.

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