Communication

BARYORANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Baryorang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin
English	Baryorang is a brand that makes health products based on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is ‘The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in ‘suragan’ which is a facility for developing cuisine in palace.
Native	바료랑은 한국 발효식품에서 나오는 한국형 유산균을 기반으로 건강 제품을 만드는 브랜드입니다. 유산균은 김치, 간장, 고추장, 된장, 젓갈등 주로 한국 전통 발효음식에 풍부하게 들어있습니다. 따라서 전통을 모티브로 한 브랜드를 개발하였습니다. 브랜드 컨셉은 ‘왕의 건강비법’입니다. 우리는 궁궐의 모습을 그린 전통그림의 구도를 참고하였습니다. 궁궐안에서 일어나는 축제의 장면을 묘사한 그림인 '연회도'를 살펴보면 궁궐전체의 모습과 함께 작게 표현된 사람들이 궐내에서 각자 맡은 임무를 열심히 수행하는 모습을 볼 수 있습니다. 이 그림을 참고하여 옛날 궁궐 안의 요리개발을 위한 시설인 '수라간'에서 왕의 건강을 위해 발효식품을 연구하고 일하는 사람들의 모습을 현대적 일러스트로 표현하였습니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

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