Communication

COLONS BRAND DESIGN

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Affiliation	COLONS
Designer	BYOENGCHAN OH, HYUNSON CHI, MANDARA
English	COLONS is a luxury eyewear brand. COLONS has been inspired by the moments that time and space make. Our purpose is to present people the most beautiful moments COLONS has found. The brand name stems from the colon(:), the symbol logo stems from shape of hour and minute hand. COLONS' fonts and patterns are visualized using twelve angles of the clock index. These indexes are used for express a 'time lock' on the front of eyewears. The 'time lock' refers to a specific time, which is the name of the eyewears like 07:25. COLONS' identity is also organically linked to the delivery system, all office tools, marketing ads, and visuals.
Native	콜론즈는 럭셔리 안경 브랜드입니다. 콜론즈는 시간과 공간이 만들어내는 순간에서 영감을 받았으며 목표는 사람들에게 가장 아름다운 순간을 선사하는 것입니다. 브랜드명은 콜론(:)에서, 심볼은 시침과 분침에서 가져왔습니다. 콜론즈의 폰트와 패턴은 시계 인덱스의 열두각도를 활용하여 시각화 하였습니다. 이러한 인덱스는 안경 프론트의 '타임락'을 형상화합니다. '타임락'은 콜론즈의 영감받은 시간을 나타내며 안경의 제품명은 ‘07:25’와 같이 나타납니다. 이런 아이덴티티는 배송 시스템, 모든 오피스 도구, 마케팅 광고, 영상 등에도 유기적으로 연결되어 있습니다.
Website	http://www.colonsofficial.com

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