Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Ployground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    KZ MOBILITY Parking Lot

35. in Space
    

    Future Deja Vu

36. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

37. in Space
    

    line in old town

38. in Space
    

    Sunshine Rhythm

39. in Space
    

    Hsing Tian Kong Moral Education Classroom

40. in Space
    

    Pingtungs Civic Park Inclusive Playground

41. in Space
    

    Wabi sabi Elegance

42. in Space
    

    DEKTON AND COSENTINO PAVILION

43. in Space
    

    Bellagio

44. in Space
    

    Pandora Box

45. in Space
    

    MORE THAN SIMPLCITY

46. in Space
    

    Between line and structure

47. in Space
    

    Sparkling cloud

48. in Space
    

    Divine Afflatus

49. in Space
    

    17th MIDNIGHT

50. in Space
    

    Pink Dream

51. in Space
    

    Lingering Scent of Tea

52. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin