Industrial

Care Stick Project

Extra Form

Country	Korea
Year	2017
Award	WINNER
Affiliation	touch&feel / Hongik University
Designer	Koo Gyeongwan, Sung Sora
English	1. Design : We shared the local appropriate tooth brush. The care stick has similar shape of a modern toothbrush. In case of the care stick, bamboo tree is used for a stick and neem tree's branches are used for brush. Neem trees basically has oral cavity care components inside so their white flesh with skin ripped off is very proper material to be used brush. 2. Education & Cognition : why we should tooth brush? The following promotion was combination of various contents out of the care stick project. This promotion has a toolkit that contains brushing teeth education contents such as songs with lyrics that tell kids how to brush teeth.
Native	1. 디자인 : 지역적정의 칫솔을 알리다. 케어스틱은 현대의 칫솔모양과 같은 구성인 칫솔대와 칫솔모를 가진다. 칫솔도구가 없는 지역 혹은 국가에서 추후 칫솔을 개발할 능력이 되었을 때, 칫솔질에 대한 교육 및 인지로 쉽게 적응할 수 있다. 즉, 대나무는 칫솔대, 림나무 가지는 칫솔모 형태를 구성한다. 림나무는 자체적으로 구강치료 성분을 가지며, 가지의 껍질을 벗겼을 때 하얀 가지심은 브러시 형태로 갈라져 칫솔모 형태로 쓰일 수 있다. 2. 교육과 인지 : 왜 칫솔질을 해야하나? 그리고 어떻게 해야하나? 케어스틱 프로젝트는 제품과 함께 부가적인 교육 컨텐츠를 통해 구강 보호의 중요성과 양치문화를 전파시키길 방안을 모색했다. 인지적 측면으로는 “brush your teeth" 문구가 강조된 티셔츠를 제작하여 지역 장(리더)에게 나누어 줌으로서 주변사람들의 궁금증을 유발 시킬 수 있도록 했다. 교육적인 측면은 양치질을 모르는 현지 아이들에게 이해하기 쉽게 시청각 연극과 양치송을 작사 작곡하여 구강치료의 중요함과 방법을 쉽게 인지시켰다.
Website	www.carestickproject.com

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