Communication

DW Impactamin Typeface Design

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Affiliation	Daewoong Pharmaceutical
Designer	JiyoungHong, JiminPark
English	The DW Impactamin Typeface is motivated by the ‘Impactamin’ characteristic of the high-content Vitamin B of Daewoong Pharmaceutical. The banding and serif of the basic consent and vowel appeals greatly due to its energy and impact. The DW Impactamin Typeface will contribute to spreading a consistent brand image through its use for the brand communications of Impactamin through advertising, brochures, packages etc.
Native	DW임팩타민체는 대웅제약의 고함량 비타민B 제품인 ‘임팩타민’의 BI 특징을 모티브로 삼아 만들어진 글꼴입니다. Energetic 하고 Impact 있는 DW임팩타민체만의 아이덴티티를 나타내기 위해 모든 직선에서 이어지는 통일성 있는 세리프로 서체에 속도감을 표현하였습니다. 또한 자소의 꺾임을 직각과 곡선 두 가지 형태로 하여 서체에 개성을 부여하는 동시에 부드럽고 깔끔한 인상을 주었습니다. DW임팩타민체는 시각의 중심을 상단에 두어 시선의 이동, 정렬이 편하게 진행되도록 구성된 가독성 높은 서체입니다. 2,350자의 한글과 94자의 라틴 알파벳, 986자의 KS 심볼로 구성된 DW임팩타민체는 광고, 패키지 디자인 등 임팩타민의 브랜드커뮤니케이션 활동 전반에 사용되어 일관성있는 브랜드 이미지를 전달하는데 기여할 것입니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

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   Red Moon

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   KYF Office

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   Light and Sense

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   The community library of sunset impression

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   Kamakura country Club Renovation

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   MACIO G Series Ladies Dressing Room

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   Hair room TOARU

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    MOUNTAIN LIVING

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    Room With A View

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    Enchanting Haven

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    That is good enough

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    Exclusive Aesthetics

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    Revamp HK Intangible Cultural Heritage Centre

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    Ployground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

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    The Heart Of It All

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    A hundred flavors

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    Perth Apartment

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    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

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    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

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    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    KZ MOBILITY Parking Lot

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    Future Deja Vu

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    CRRC Tianjin Jin Pu City Exhibition Hall

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    line in old town

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    Sunshine Rhythm

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    Hsing Tian Kong Moral Education Classroom

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    Pingtungs Civic Park Inclusive Playground

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    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

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    MORE THAN SIMPLCITY

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    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

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    17th MIDNIGHT

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    Pink Dream

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    Lingering Scent of Tea

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    75 Degree White

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