Communication

Follow follow 米 - Samsung Card SNS Event

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	SAMSUNG CARD
Designer	JEEHAE PARK, the bread and butter
English	In the era of pandemic, it’s been difficult to have a warm meal face to face. Samsung Card wanted to cheer its followers up and help local farmers who were blocked from selling local produces. We developed the event which provides SNS followers with a fresh harvested rice saying ‘Samsung Card Feeds you’. Consumers participated the event by tagging three friends who want to give regards and are drawn for 300 winners. It led 352 thousand exposures on social media and 19 top influencers posted with 11thousand ‘likes’. 5 major dailies highly appreciated helping the local farmers. Currently followers have doubled from the beginning of the year.
Native	2020년 팬데믹 시대. 사랑하는 지인들과 얼굴 보며 마음 편하게 밥 한끼 먹기 힘든 한해였다. 삼성카드는 소셜미디어 팔로워들에게 따뜻한 쌀밥 한공기로 몸과 마음을 위로하고 싶었다. 코로나19로 판매가 어려운 경기도 농가를 돕고자 이천과 여주 지역 농부가 생산한 햅쌀을 갓 도정해서 신선하고 맛있는 쌀을 제공하는 삼성카드 SNS이벤트를 기획했다. ‘삼카가 밥 먹여줍니다’라는 문구의 상자를 열면 보이는 고품질 쌀 패키지 위에 각각 ‘끼니 거르지 말자’, ‘대충 먹지 말자’, ‘혼자 먹지 말자’ 등의 유쾌한 메시지를 담았다. 삼성카드 SNS 이벤트 게시물 댓글로 끼니를 챙겨주고 싶은 친구 3명을 태그하고 안부 인사를 전하면 추첨을 통해 총 300명을 선정, 팔로팔로미 박스를 제공하며, 팔로워들의 참여를 이끌었다. 본 이벤트는 SNS에 총 35.2만회 노출되었으며 19인의 인플루언서가 포스팅하여 좋아요 11,739회, 댓글 407개의 공유 확산 결과를 도출하였다. 지역 농가를 돕는 기업 상생 활동은 5개 매체에 크게 보도되어 PR value 또한 높았고, 진정성있는 브랜드 커뮤니케이션을 통해 삼성카드 계정의 팔로워 수도 연초 대비 현재 2배 증가되었다.
Website	www.instagram.com/withsamsungcard
Positive Comments

1. in Industrial
   

   PRO SPR Cell Analysis Equipment

2. in Space
   

   BT Space

3. in Communication
   

   Customized Meeting Assistant

4. in Communication
   

   Enterprise Knowledge Management System Design

5. in Space
   

   Every Thai

6. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

7. in Space
   

   Ruler of the Castle

8. in Industrial
   

   SANHOJIP

9. in Space
   

   atl atl

10. in Space
    

    FFB Bar

11. in Space
    

    Sho

12. in Space
    

    The Beginning of Culture

13. in Space
    

    Turn and Look

14. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

15. in Space
    

    ARC X ART

16. in Space
    

    COUCOU Rebranding

17. in Space
    

    The Lavishness

18. in Space
    

    Realm of Eastern Literati

19. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

20. in Space
    

    Aureole Sky Castle

21. in Communication
    

    Friends Visual Branding

22. in Communication
    

    Pure Series Packaging

23. in Space
    

    Yango Jiaxing Sales Center

24. in Space
    

    Transformation of Dongmen Wharf Chengdu

25. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

26. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

27. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

28. in Communication
    

    Jasmin Coffee Brand Identity

29. in Communication
    

    東北 6 県レトルトカレー

30. in Space
    

    Erran

31. in Space
    

    Original Chicken

32. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

33. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

34. in Space
    

    The Traders Club

35. in Space
    

    GENTLE AS A MIRROR TIME CREATION

36. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

37. in Communication
    

    Tea packaging of DaRu series

38. in Space
    

    Climate adapted City Color Design Method

39. in Communication
    

    Museum Of Form

40. in Space
    

    Hang Seng New Generation banking

41. in Space
    

    Return of spirit

42. in Industrial
    

    KLAR Air Purifier

43. in Communication
    

    PUPPICK

44. in Communication
    

    Challenge

45. in Industrial
    

    Between Heart

46. in Industrial
    

    SHR.D

47. in Industrial
    

    Wet wipes type fire emergency mask

48. in Space
    

    The First Drizzle Of Spring

49. in Space
    

    Wave

50. in Space
    

    RP Luxury Watches Galleria

51. in Industrial
    

    Aero Breath fit

52. in Industrial
    

    F 101

53. in Space
    

    Suzhou ONE LAKE Life Experience Center

54. in Space
    

    Modern Heritage

55. in Space
    

    Streamlined Arc

56. in Space
    

    Liquor Store WHISKEY AND JOY

57. in Space
    

    SFC OLED Laboratory Dream Factory

58. in Space
    

    SFC BIO Laboratory Space Branding and Design

59. in Industrial
    

    Homchang Goose Down Partitioned Pillow

60. in Space
    

    NEXT Sales Center

Designed by sketchbooks.co.kr / sketchbook5 board skin