Communication

Sogno Brand Identity Design

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	named
Designer	Youngno Yoon
English	It became known as its signature style, inspired by nature and expressed in a completely different way from other designer brands. However, with the changes of the times, such as the growth of latecomers, indiscriminate copying, and changes in t he market, the brands also recognized the need for progress, which led to the brand identity renewal as part of creating a positive brand image. Through this renewal, the goal is to build a foundation for SOGNO’s various groups of customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run.
Native	2007년 시작한 소그노는 고도의 기술이 요구되는 자연 질감 세공법을 과감히 적용한 독자적인 디자인을 선보이며 이름을 알렸습니다. 이는 다른 디자이너 브랜드와 완전히 다른 형태로 자연에서 영감을 얻고 표현해내는 ‘소그노’만의 색깔이 있는 것으로 유명합니다. 하지만 후발 브랜드들의 성장과 무분별한 카피, 시장의 변화 등 시대의 변화에 발맞춰 브랜드도 함께 진화의 필요성을 인식하고, 긍정적인 브랜드 분위기 조성의 목적으로 Brand Identity Renewal 작업을 진행하였습니다. 이번 리뉴얼을 통해 소그노를 찾은 다양한 계층의 고객들이 좋은 경험을 얻을 수 있게, 그리고 장기적으로 지속할 수 있고 보다 신뢰받는 브랜드로 진화 할 수 있는 토대를 구축하는 것이 목표입니다.
Positive Comments

1. in Industrial
   

   Last sweet -Money bag Design

2. in Industrial
   

   SAPE

3. in Space
   

   Iceland Guest House

4. in Industrial
   

   Bend

5. in Industrial
   

   AIR MIXER DIFFUSER

6. in Industrial
   

   Sea Cleaner

7. in Communication
   

   Sogno Brand Identity Design

8. in Space
   

   Toky Terrace

9. in Communication
   

   NCSOFT Corporation Identity Renewal

10. in Space
    

    TIANTAI LAIXI SALES CENTER

11. in Space
    

    YIJING Architecture Design Studio

12. in Space
    

    Shanhai Art Museum

13. in Space
    

    A Desired Home

14. in Space
    

    Gastronome Cubby Hole

15. in Space
    

    Single Man's House

16. in Space
    

    Love ＆ Other

17. in Space
    

    Longfor Mansion Xiamen

18. in Space
    

    Bringing in the Wine

19. in Space
    

    JIANJING CREATIVE SPACE

20. in Space
    

    Tranquil Life in Fog

21. in Space
    

    Banana Coffee

22. in Space
    

    HE JING

23. in Space
    

    Grasp Time

24. in Space
    

    Attractive House

25. in Space
    

    Dotel Co-working Space

26. in Communication
    

    Suofeiya Mid-autumn Gift Box

27. in Space
    

    Serene Home

28. in Industrial
    

    STEEL PIPE CHAIR The Re Birth

29. in Space
    

    SHF OFFICE

30. in Space
    

    Line Composition | Natural

31. in Space
    

    Mercury Hotel Garden

32. in Space
    

    Roble Cafe and Restaurant

33. in Space
    

    C.U.R Park

34. in Space
    

    Air Block

35. in Industrial
    

    2NDSTEP

36. in Industrial
    

    Wireless ECG Medal for Kids

37. in Industrial
    

    Base

38. in Communication
    

    CSAC

39. in Industrial
    

    Brise

40. in Industrial
    

    POING

41. in Industrial
    

    Cooking Guide

42. in Communication
    

    Branding Concept of Tadao Ando Art Museum

43. in Communication
    

    full of memories

44. in Industrial
    

    Monitor stand

45. in Space
    

    Mobius Trip

46. in Industrial
    

    L Wall outlet

47. in Industrial
    

    Reassuring Seat

48. in Space
    

    Harmony between human and natural

49. in Space
    

    Touch the Sky

50. in Communication
    

    River Animal Medical Center BI

51. in Space
    

    Repose

52. in Space
    

    Metropolitan

53. in Space
    

    Soo Kee Jewellery

54. in Space
    

    WEST COAST INNOVATION TECHNOLOGY CITY

55. in Space
    

    Pon & Tem CAFE

56. in Space
    

    The Dreamer Base

57. in Space
    

    Pure Processional Views

58. in Space
    

    Rustic Blends Sleek

59. in Space
    

    Meeting with elegant

60. in Communication
    

    Mindfulness Meditation Conference

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