Communication

Comme Aesthetic Brand Identity

Extra Form

Country	Korea
Year	2021
Award	WINNER
Affiliation	YNL DESIGN
Designer	YOONA LEE KYUNGA OH KWANGSU SHIN
English	Traditional aesthetic salons tend to exhibit a feminine atmosphere. That is why the new visual identity of Comme Aesthetic is a bold, innovative move towards a gender-neutral concept that offers different customers unlimited freedom to choose the ideal products for their skin and style.   Comme Aesthetic is a friendly yet modern aesthetic salon located in Seoul, Korea. We have developed the whole brand identity based on a slogan of 'It's not skincare, It's your style.' including unique versions of C motifs, which reflect various personalities and styles. The motifs express the keywords: Chill, Chic, Creative, Community, Cool, Charming.
Native	꼼 에스테틱은 기존 에스테틱이 추구했던 피부 관리와 치료의 개념을 넘어서, 고객의 라이프스타일을 멋지게 바꾸는 높은 가치를 지향하고 있습니다. 고객이 지닌 다양한 개성을 존중하고, 여성과 남성 모두의 스타일을 제안하며 뷰티에 대한 제약이 없는 스타일리시한 젠더 뉴트럴 에스테틱 브랜드입니다. ‘It’s not skincare, It’s your style’ 스킨케어를 넘어 나만의 스타일을 발견하다는 슬로건과 함께 꼼 에스테틱의 고객의 진정한 멋을 표현하는 패셔너블하고 쿨한 방향성과 가치를 표현했습니다. 꼼 에스테틱의 그래픽 모티브는 브랜드가 지향하는 이미지에 기반하여 개발되었습니다. 꼼 에스테틱을 표현할 수 있는 자유롭고 새로운 C를 사용하여 Chill, Chic, Creative, Community, Cool, Charming 총 6가지 키워드를 기반으로 고객의 다양한 개성과 스타일을 의미하는 그래픽 모티브를 개발하였습니다. 꼼 에스테틱의 컬러 시스템은 블랙, 화이트를 기본으로 사용하여 브랜드 로고타이프의 활용에 있어 명시성을 높이고 효과적인 커뮤니케이션이 이뤄지도록 했습니다. 또한 포인트 컬러로 세련된 느낌의 그레이 휴와 트렌디하고 패셔너블한 감성의 네온 그린을 활용하여 개성 넘치고 차별화된 브랜드 이미지를 전달합니다.
Website	www.ynldesign.com
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