Space

Campari spritz pop up store

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	Gruppo Campari
Affiliation	Hanyang University
Designer	Shayne
English	This space is for showing up a new alcohol product named '8 pm' made by Campari. Puposes of this store are showing up new product, and imprinting brand image. Concept of Interior is 'CONTRACTION & CONNECTION'. Red glasses make private area for people who enjoy '8 pm', therefore the contraction of inside and outside is made. People who walk outside of store recognize inside as a different world, and people who are in inside of store think themselves as a special person. And two entrances which symbolize dusk and dawn tempt customers , then people who are fall into that temptation will have Campari time inside of store.
Native	이 공간은 Gruppo Campari 의 새로운 주류 제품인 ‘8 pm'을 알리기 위해 만들어졌다. 이 공간의 주요 목적은 새로운 제품의 홍보와 Gruppo Campari의 브랜드 이미지를 각인시키는 것이다. 인테리어 디자인의 콘셉트는 ‘대비와 연결’이다. 빨간 유리는 ‘8 pm’을 즐기는 이들에게 보다 사적인 영역을 제공함과 동시에, 외부와의 대비된 모습을 시각적으로 보여준다. 스토어의 외부를 거니는 이들에게 스토어 내부는 다른 세상으로 비추어지고, 또한 내부에 있는 이들은 외부와 다른 영역에 있다는 생각에 스스로를 특별하게 여기게 된다. 다른 중요 요소로는 입구의 디자인을 꼽을 수 있다. 입구는 외부와 Campari의 공간을 연결하는데, 두 개의 입구는 각각 지는 해와 뜨는 해를 상징한다. 서로 마주하고 있는 두 입구는 사람들을 공간으로 유혹하도록 디자인하였다. 그리고 그 유혹에 빠진 사람들은 이 공간 안에서 Campari time을 즐길 것이다.

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