Communication

Lushan Yunwu Tea

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	member
Designer	zhangyu
English	Lushan Yunwu Tea grows in the Lushan Mountain where the scenay is peerless in the world, and is named bacause of the unique varing clouds of this mountain. In the East Han Dynasty, many monks gathered in Lushan Mountian to pick tea, preach and recite poems, which makes the Lushan Yunwu Tea a Buddhist meaning. According to the cultural background of this tea, we designed this logo by combining the Chinese seal chatacter word“茶”with the symbol of moutain, people, water and cloud, which depicts the natural poetic environment the tea grows. The circular outline of this logo has a special Chinese meaning that symbolizes wealth and auspiciousness.
Native	庐山云雾茶，长于“匡庐奇秀甲天下”之称的庐山，时而淡云飘渺，笼罩山峰；时而云流千米，倾注深谷；蕴云蓄雾，便以云雾作为茶叶之名称“庐山云雾”，东汉时，庐山僧侣云集，采茶传禅，话茶吟诗，行云走雾的熏陶让庐山云雾茶多了一分禅意，从而形成其独特的醇香品质。我们依据庐山云雾茶的背景文化为设计思路，将logo通过篆体“茶”字结合山、人、水、云等元素进行设计创作，经设计将庐山云雾茶从图形引申出来，直抒刻画了茶所生长在流水山下、云卷云舒 的自然意境中；茶香萦绕，通过采茶人的匠心之作将庐山的茶文化传播于世界各地；加以天方地圆的外轮廓进行点缀，象征着海纳万千，富贵吉祥。“庐山云雾”用书法字体和logo组合相得益彰，且呼吁历史悠久的茶文化。

1. in Industrial
   

   MULTIFUNCTIONAL

2. in Communication
   

   세결 SEGYUL

3. in Communication
   

   Geongang-won Darin

4. in Industrial
   

   Momo

5. in Communication
   

   Nomad Charmer

6. in Communication
   

   LIPACK

7. in Industrial
   

   Car clothing steamer

8. in Industrial
   

   90 anti dust drill

9. in Space
   

   CORE OF MEMORY

10. in Industrial
    

    Travel razor

11. in Industrial
    

    Mini Mobile Stage

12. in Industrial
    

    Leading Dancer

13. in Industrial
    

    Bite To Clean

14. in Industrial
    

    Marvel Go

15. in Industrial
    

    Missing And Missing

16. in Communication
    

    Ilsangjeok Cosmetic

17. in Industrial
    

    Hidden time

18. in Industrial
    

    Seasoning series design

19. in Space
    

    Cafe 3rd Person

20. in Space
    

    Madam Platinum

21. in Communication
    

    ANKO Brand Design

22. in Space
    

    Byton Production Base Office

23. in Space
    

    La-cubo

24. in Industrial
    

    The Route 7 Sports Facility

25. in Industrial
    

    CONCHIC

26. in Industrial
    

    ROBO&SSOUL COFFEE

27. in Space
    

    Pure Essences

28. in Communication
    

    Burning Snow

29. in Industrial
    

    WINDSTICK

30. in Industrial
    

    SILLYMANN JUMONY 550ml

31. in Industrial
    

    Neuron T-ONE

32. in Industrial
    

    EasyFLO Collection

33. in Industrial
    

    DCP Project x Suwon

34. in Industrial
    

    FidgetFingerFitness

35. in Industrial
    

    ENERGY Gift mini

36. in Space
    

    Urban Alice

37. in Communication
    

    Smart Leaflet

38. in Industrial
    

    Tea Gauge

39. in Industrial
    

    VTDI

40. in Industrial
    

    N FERA Sport SU2

41. in Space
    

    A White Prelude

42. in Space
    

    C.W. House

43. in Space
    

    Nantong Ruyuan•Sishui Guitang

44. in Communication
    

    Forpet Dog Food

45. in Space
    

    Taicang•feiliyundi

46. in Space
    

    HuiSheng lanhai

47. in Space
    

    The rhythm of metal

48. in Space
    

    The Obsessed Perfectionism

49. in Industrial
    

    Frame Chair

50. in Space
    

    Wooden cabin hotel

51. in Space
    

    Designing for Hiding

52. in Space
    

    GAOBU BOOK HOUSE

53. in Communication
    

    transient matter

54. in Communication
    

    Lushan Yunwu Tea

55. in Communication
    

    Top Tea House

56. in Industrial
    

    Roku

57. in Industrial
    

    Car Bridge

58. in Industrial
    

    Electric Maintenance Training

59. in Industrial
    

    OXYGENE

60. in Industrial
    

    D.BLOCK

Designed by sketchbooks.co.kr / sketchbook5 board skin