Industrial

kyu daypack

Extra Form

Country	Japan
Year	2024
Award	WINNER
Client	kyu
Affiliation	YASUAKI MATSUURA
Designer	Yasuaki Matsuura
English	kyu daypack is the simplest camera bag in the world. With its comfortable usability and sleek appearance, it allows you to carry your camera effortlessly every day. Its innovative camera storage compartment defies traditional norms, accommodating cameras of various sizes and providing smooth access. It also holds the camera suspended in mid-air, which softens the impact when the backpack is placed on the ground. Conventional camera bags are difficult to use on a daily basis due to their heavy-duty appearance and complex construction. This design simply solved these problems and created daily photo opportunities.
Native	[背景] カメラを使わなくなる人は多い。とある調査では「カメラを持っている人の約4割が1年に1回も使わない」というデータもあるほどだ。この問題に対して、カメラを持ち運ぶバッグにもできることがあると考えた。従来のカメラバッグは、カメラを保護する機能に優れているが、普段使いできるものは少ない。気軽に使えないヘビーデューティな外観に加え、日用品を入れづらいカメラ専用スペースは日常生活に適していない。複雑な構造によってカメラの出し入れもスムーズに行えない。これらの問題点を解決することで、カメラを日常的に持ち出すきっかけをつくることができると考えた。 [デザイン] 毎日使えるシンプルな外観と、快適なユーザビリティの再発明に挑んだ。日常使いしやすい外観を目指し、ベーシックなアーチ型のシルエットを採用。スムーズなカメラの出し入れを実現するため、側面からカメラにアクセスしやすい直線的なジッパーシステムを搭載し、撮りたい瞬間に素早くカメラを取り出せる。カメラ収納部は、伸縮とクッション性のある生地特性を活かした新構造を開発。様々なサイズ・形状のカメラにフィットし、スムーズな出し入れが可能になった。カメラは宙吊り状態で保持され、バックパックを地面に置いたときの衝撃も受けづらい。カメラを入れないシーンではフラットに変形するため、日用品を過不足なく収納できる。上部の小物ポケットやPC専用スペース、重さを感じづらいショルダーハーネス、直立できる底面など、現代の生活に寄り添う仕様を考え抜いた。
Positive Comments
Judging Comments	The kyu daypack garnered high praise for revolutionizing the concept of camera bags with its simplicity, functionality, and elegance. Its unique camera compartment, offering ease of access and protection by suspending the camera, addresses the practical challenges of daily photography. This design stands out for making camera transportation a seamless part of daily life, encouraging more spontaneous photography opportunities.

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