Communication

Nature Tea Syrup Bottle and Packaging Design

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Client	NatureTea Corp.
Affiliation	BforBrand
Designer	yena choi, KIM YU JIN, CHO EUN YOUNG, AN YEONG IN, LEE JU HEE
English	Nature Tea is a leading producer and supplier of syrups, liqueurs, and fruit purees, specifically designed for use in cafes. We realized that the lack of a cohesive design system was hindering unity and consistency across our label designs. To address this, we have developed comprehensive design guidelines for our new syrup labels and bottles, focusing on systematic placement of graphics, a harmonious color scheme, and the use of distinctive initial letters. The idea of using fine, natural ingredients. To visually represent this, we have incorporated the movement of raw materials in our label designs, symbolizing the art of blending.
Native	네이쳐티는 다양한 카페 음료들에 첨가되는 재료를 제공하는 브랜드로서, 그 중 브랜드를 대표하는 시럽 제품은 가장 다양한 종류로 현재 20종의 SKU가 출시되었습니다. 하지만, 디자인 가이드라인 없이 각 SKU별 디자인의 부각으로 통일성이 결여되어, 엔드유저인 소비자에게 명확한 브랜드 혜택을 제공하기 어려웠으며, 1차 고객인 카페 점주들에게 해외 유명 경쟁사와 비교하여 폄하된 브랜드 가치로 인식되었습니다. 이번 프로젝트는 네이쳐티의 주력 제품인 시럽 라인의 SKU 간 통일성을 확립하고, 브랜드의 핵심가치와 혜택을 가시화하여 브랜드 가치를 높이는 것을 목표로 했습니다. 시그니쳐로서 사다리꼴 프레임안에 일관된 엘레먼트 배치, 색상 스킴, 레터 활용으로 명확히 구별되면서도 동시에 통일성을 유지하였습니다.브랜드의 핵심가치이자 본질인 ‘자연에서 얻은 안전하고 좋은 원료’를 가시화하기 위해 원재료의 순수함을 ‘액체의 혼합’이라는 율동감있는 액션으로 시각화하여 궁극적 소비자 혜택과 연결하였습니다. 제품이 소비자에게 노출되는 공간인, ‘카페 진열장’에서 절제된 표현으로 인테리어 디자인과 아름다운 조화를 이루어 장식적인 가치가 극대화되도록 하였습니다. 맛과 시각적 아름다움과 공간과의 조화가 어우러진 오감을 만족시키는 매개체로서 브랜드 가치를 제고하였습니다.
Website	naturetea.co.kr
Positive Comments
Judging Comments	The "Nature Tea Syrup Bottle and Packaging Design" by BforBrand was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its strategic overhaul of branding, introducing a cohesive design system that ensures unity and consistency across products. The jury praised the innovative use of graphics, color schemes, and distinctive initial letters to embody the essence of fine, natural ingredients, effectively symbolizing the art of blending and elevating the brand's presence in cafes.

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