Communication

BARYORANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Baryorang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin
English	Baryorang is a brand that makes health products based on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is ‘The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in ‘suragan’ which is a facility for developing cuisine in palace.
Native	바료랑은 한국 발효식품에서 나오는 한국형 유산균을 기반으로 건강 제품을 만드는 브랜드입니다. 유산균은 김치, 간장, 고추장, 된장, 젓갈등 주로 한국 전통 발효음식에 풍부하게 들어있습니다. 따라서 전통을 모티브로 한 브랜드를 개발하였습니다. 브랜드 컨셉은 ‘왕의 건강비법’입니다. 우리는 궁궐의 모습을 그린 전통그림의 구도를 참고하였습니다. 궁궐안에서 일어나는 축제의 장면을 묘사한 그림인 '연회도'를 살펴보면 궁궐전체의 모습과 함께 작게 표현된 사람들이 궐내에서 각자 맡은 임무를 열심히 수행하는 모습을 볼 수 있습니다. 이 그림을 참고하여 옛날 궁궐 안의 요리개발을 위한 시설인 '수라간'에서 왕의 건강을 위해 발효식품을 연구하고 일하는 사람들의 모습을 현대적 일러스트로 표현하였습니다.

1. in Industrial
   

   THE WORLD RESCUE

2. in Industrial
   

   ROLLERLIMB

3. in Industrial
   

   TWIST CUBE

4. in Industrial
   

   SEED

5. in Industrial
   

   HARD DISK DRIVE

6. in Industrial
   

   CLAMP BASKET

7. in Industrial
   

   QIMINI TEMPO

8. in Industrial
   

   HWIM COLLECTION

9. in Industrial
   

   EASYSET CONCEALED

10. in Industrial
    

    SLIM SMART WASHER 3

11. in Space
    

    SKYNET

12. in Space
    

    TANYUE MANSION

13. in Space
    

    GLASS STAGE

14. in Industrial
    

    EASY WAVE

15. in Industrial
    

    QIBLA

16. in Industrial
    

    SAFFRON

17. in Industrial
    

    POLYCON SMART HEALTH

18. in Communication
    

    GIANNA AND AUDREY

19. in Communication
    

    HANSON

20. in Communication
    

    BARYORANG

21. in Communication
    

    YUKBUNDANG

22. in Communication
    

    SAFETY LINE

23. in Communication
    

    ANJI ARO

24. in Industrial
    

    REFLECTION CIRCLES

25. in Space
    

    FREEWALL

26. in Communication
    

    WEB

27. in Industrial
    

    ETIQUETTE SOAP

28. in Space
    

    NEW AMERICAN STYLE

29. in Space
    

    PRIMONA BRAND DESIGN

30. in Industrial
    

    QUADRANT

31. in Industrial
    

    SWIRL

32. in Industrial
    

    ASHA

33. in Industrial
    

    ARC ORBIT DESK LAMP

34. in Industrial
    

    FUNCTIONAL FAUCET

35. in Industrial
    

    PARKING PRODUCT IBOT

36. in Communication
    

    KANG SEONG EUN

37. in Space
    

    LOUNGE GRANDEUR

38. in Space
    

    L MATRIX HOUSE

39. in Space
    

    BROKEN SHELL PROGRAM

40. in Space
    

    INDIGO TRANQUILITY

41. in Space
    

    CITY VANITY SET

42. in Space
    

    TIMES OCEAN

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