Communication

Manmool

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	Chung Ang University
Designer	JIHONG KIM
English	Manmool is a brand campaign for the elimination of racism in Korea. It was produced with the dream of an anti-racist society that will move beyond diversity to inclusiveness like water that becomes one when mixed. Since COVID-19, hate crimes targeting foreigners have been prevalent in Korean society. This shows that Korea is dull in sensitivity to domestic racism. Therefore, with domestic anti-racism as the core value of the brand, I intend to produce a water brand that eliminates racism when drunk. Expecting the shock of unrealistic imagination, Manmool will heal the growing problem of racism in Korean society like healthy mineral water.
Native	만물은 국내 인종차별 철폐를 위한 캠페인성 물 브랜드이다. 세상에 있는 모든 것을 포용한다는 의미와 만 가지 다양성을 품은 물이라는 의미로, 섞이면 하나가 되는 물처럼 다양성을 넘어 포용성으로 나아갈 반인종차별주의 사회를 꿈꾸며 제작했다. COVID19 이후 한국 사회 내에서 외국인을 대상으로 한 혐오범죄가 증가하고 있다. 이는 사회적 위축과 긴장 등으로 인해 평소 문제 삼지 않은 사안들에 대한 낮은 수준의 혐오로 보이며 한국이 국외 인종차별의 인지는 높은 상태지만, 국내 인종차별에 대한 민감도는 둔하다는 것을 보여주는 문제이다. 그러므로 반인종차별주의를 브랜드의 핵심 가치로 하여, 마시면 인종차별이 사라지는 물 브랜딩을 제작하고자 한다. 마시면 없어지는 인종차별이라는 것은 현실적으로 불가능하다. 하지만 답이 없는 인종차별 문제에 약간의 일각이라도 주기 위해선 비현실적인 상상이 되레 도움이 되기도 한다. 만물은 약수처럼 한국 사회 속 증가하고 있는 인종차별 문제를 낫게 해 줄 것이다.
Positive Comments
Judging Comments	The "Manmool" campaign, using water as a metaphor for inclusivity, effectively highlights the need to combat racism in Korea. It's praised for creatively engaging the issue, promoting a vision of a more inclusive society.

1. in Space
   

   MOUNTAIN LIVING

2. in Space
   

   Room With A View

3. in Space
   

   Enchanting Haven

4. in Industrial
   

   Durable Soundproof Timber Door

5. in Space
   

   That is good enough

6. in Space
   

   Exclusive Aesthetics

7. in Space
   

   Revamp HK Intangible Cultural Heritage Centre

8. in Communication
   

   The Pola and the Lightning Dinosaur Series

9. in Space
   

   Ployground for Preschoolers

10. in Space
    

    CRRC History Cultural Street Exhibition Hall

11. in Space
    

    DANCING RIBBON

12. in Space
    

    The Heart Of It All

13. in Communication
    

    Chansol Korean Medicine Brand Identity Design

14. in Space
    

    A hundred flavors

15. in Communication
    

    Hokuriku Kawara Branding

16. in Space
    

    Perth Apartment

17. in Communication
    

    Metaverse NFT Project Hon

18. in Space
    

    Gu Bei Private Residence

19. in Space
    

    Timemory

20. in Space
    

    Subtle lighting

21. in Space
    

    THIDAMOON

22. in Space
    

    Hue Memorial park BonHyangJeon

23. in Industrial
    

    PIEZO Physical Complex Therapy Device System

24. in Space
    

    Red brick Courtyard House

25. in Space
    

    Lively Classic

26. in Space
    

    Tower in the Cloud

27. in Space
    

    Tan Charm Geometric Feature

28. in Communication
    

    2nd Taiwan Film Festival in Toronto

29. in Communication
    

    Babeldream cafe brand identity renewal design

30. in Space
    

    Keep Feeling Art Center

31. in Industrial
    

    Assemble Leg Orthosis

32. in Communication
    

    Asan Korea First Hot Spring City

33. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

34. in Space
    

    SHENZHEN 8 MALL

35. in Space
    

    Wenxi Yihaoyuan Clubhouse

36. in Space
    

    KZ MOBILITY Parking Lot

37. in Communication
    

    Power Energy Systems Visualization Platform

38. in Space
    

    Future Deja Vu

39. in Industrial
    

    Dewy

40. in Communication
    

    Uterus examiner

41. in Industrial
    

    TAPERED STOOL

42. in Communication
    

    Manmool

43. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

44. in Communication
    

    Ofmom Formulamate

45. in Space
    

    line in old town

46. in Industrial
    

    Q Switch Nd YAG

47. in Space
    

    Sunshine Rhythm

48. in Space
    

    Hsing Tian Kong Moral Education Classroom

49. in Space
    

    Pingtungs Civic Park Inclusive Playground

50. in Space
    

    Wabi sabi Elegance

51. in Space
    

    DEKTON AND COSENTINO PAVILION

52. in Space
    

    Bellagio

53. in Space
    

    Pandora Box

54. in Communication
    

    IOC of Tongji Hospital

55. in Space
    

    MORE THAN SIMPLCITY

56. in Space
    

    Between line and structure

57. in Space
    

    Sparkling cloud

58. in Space
    

    Divine Afflatus

59. in Communication
    

    ANBD Tokyo Exhibition 2023

60. in Communication
    

    hashi

Designed by sketchbooks.co.kr / sketchbook5 board skin